Google Squashes, Another Link Network Outed By Google’s Matt Cutts

backlinks-logoMatt Cutts, Google’s head of search spam, announced on Twitter that Google has gone after another link network, this one is named

Like with Anglo Rank, the link network Google outed the week prior, Matt Cutts took a line from their marketing material and then said “Au contraire!” This is the way Matt Cutts tells the SEO industry that Google is actively going after link networks and to stop participating in them.

Here is Matt’s tweet about


Here is the tweet the week before on Anglo Rank:


Will there be a tweet late on Friday this week about another link network?

Anglo Rank Rebuilding?

I reported at Search Engine Roundtable that the owner of Anglo Rank, the link network Google penalized the week before, has decided to rebuild the network and start again. I said that this is how black hats operate, they build sites that they expect will get penalized and then do it all over again after the penalty. Is it recommended? No, you can’t build a long term business around this cat and mouse game. But some like to live life on the edge.

Over the past year or so, Google has been going after link networks at greater speeds. Here are some of the reports we have on those stories over a year or so:

Related Topics: Channel: SEO | Google: SEO | Link Building: Paid Links | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • dallaseventaudio build my rank is back with a new domain name!

  • thefortunemaker

    Still a lot of people saying create quality content, but theres always a problem there. ! person may think its “quality” and the other may think its s**t. Links will always be a signal of quality content. Think realistically, people will only talk about, link to, and share quality content. Links will always be a signal. But I do agree with the likes of Brian Dean, it’s much easier to get links by creating something epic. Let the blackhatters and seo noobs create crap content and buy crappy network links, it makes it easier for good seo guys to rank and bank :-)

  • Steve

    I’m surprised why hasn’t tried to change their business model for so long. It was only a matter of time before they were hit.

    For having such a premium domain name, I would’ve expected them to have the resources to re-develop their business into something more sustainable.

  • atentat

    I am suprised their site didn’t get deindexed. I seem to remember link network sites where getting deindexed…

  • Garratt Campton

    I hope you’re referring to the company and not backlinks in general. Before Google backlinks was, and still is an awesome way to drive traffic from other parts of the web. Today the backlink is abused, however it still serves as a very efficient means of driving traffic to provide value.

  • Garratt Campton

    No actually they don’t work like that, as a seller you place a bit of script on your site and advertisers display links on it. As a buyer you have a list of websites which you can place you add on, and you get to pick and choose which sites you want your ad to display on, obviously you couldn’t afford to place you ad on over 400k domains. A bit different to Adwords/Adsense.

    But all Google actually needs to do is read the widget css/javascript code to find the footprint. Then filter the web with that footprint and deindex and PR drop all domains which contain the footprint, and all advertisers found within the footprint… Which is what they did in this case…

    I had expected this was going to happen for some time, before the fact, and placed one (as a seller) on a PR4 site on the homepage. This was just a throw-away site I didn’t care about.
    When Google’s PR update occurred site dropped down to PR0, so not PR N/A as I would have expected but still a significant change.

  • Garratt Campton

    Of course, so why did it take them so long?

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