Google testing blue ‘instant’ AMP label in the search results

Google tries going blue with the AMP label, testing the word "instant" over "AMP."

Chat with SearchBot

Google Amp Speed Rocket Launch7 Ss 1920

Google is testing a new way to label AMP content in the mobile search results. Instead of using a gray AMP lightning bolt icon with the AMP letters next to it, Google is testing showing a blue lightning bolt icon with the word “instant” next to it.

This was first spotted by @Jonny_J_, however, I am personally not able to replicate it.

Here is a screen shot from Jonny:

Google Amp Blue Instant Label 1507066460

Here is what I see, which is what you probably see as well:

Google Amp Label 1507066460

Google is often testing different user interfaces — so this comes as no surprise.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.