Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
Topic: Accelerated Mobile Pages
Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover
Google clarified this within its Google image best practices and Google Discover documentation.
No, llms.txt is not the ‘new meta keywords’
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.
Google penalties: Advanced detection, recovery, and prevention strategies
Learn how to identify a Google penalty, fix manual and algorithmic actions, and protect your site from future SEO penalties with expert-level strategies.
Mobile SEO: What it is & how to win with mobile optimization
Mobile optimization is the process of improving your website and content for users on mobile devices.
Everything you need to know about page experience in 2025
Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.
Google Search is investigating reports of delayed indexing issues
Google said it is "working on identifying the root cause" that is affecting a "small number of sites."
GA4 launches AMP support
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
This day in search marketing history: February 26
Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
Optimizing mobile sites: What’s the alternative to AMP?
As publishers continue to move away from AMP, how can they maintain site performance?
Google Search launching Signed Exchanges for desktop users
This change impacts sites that utilities dynamic serving with the vary user-agent header.
Google releases URL Inspection Tool API
You can now programmatically access the data you'd request from the URL Inspection Tool within Google Search Console.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
Whether Google manipulated AMP or not, it’s a great time to reassess using it
If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Google Search Console testing tools to match URL Inspection tool
The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL Inspection tool, said Google.
AMP links in Google Search break with iOS 15
This bug should be resolved soon according to a Google spokesperson.
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be affected.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Google drops AMP label in mobile search results
After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results - it is now gone.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
Google Search Console links AMP debugging to AMP page experience guide
Google made changes to how to debug some AMP URLs within Search Console.
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.