Google Testing New Search Results Page Look. Does Anyone Actually Like It?

By Barry Schwartz

Published: May 8, 2011 at 10:51 am

Over the weekend, I received a dozen or so emails, tweets and other notifications of a new Google search results page interface and layout. I personally do not see it, but from the screen shots shared with me, it doesn’t look pretty.

There is a lot of white space, dotted lines to separate one search result for the next, and to me, it just seems like something is missing.

The news was covered widely and can be seen on Techmeme for a glance at some of the stories.

Here are screen shots from @HilzFuld and BlogsDNA, but there are many many more floating around the web. Honestly, I am shocked to see how many people actually see this test.

Here are those screen shots:

Google Ui May2011

Google Ui May2011b

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.