Google Turns Off Radio Ads
Feb 12, 2009 at 3:12pm ET by Matt McGee
Google continues to pull back the reins on some of its product and service offerings, today announcing that they’re shutting down Google Audio Ads and Google Radio Automation.
In a post on the Google Traditional Media blog, Google’s Susan Wojcicki explains the service wasn’t as successful as they hoped:
In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.
Advertisers can continue using Google Audio Ads until May 31st. The Google Radio Automation software will be sold. Google will instead focus on developing a service that delivers ads for online streaming audio.
Google says this decision could lead to the loss of up to 40 jobs.
It was just a few weeks ago that Google shut down its newspaper advertising program. And shortly before that, Google announced the closure of several other products/services, too.
There’s more discussion on Techmeme.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Audio Ads, Google: Business Issues, Top News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- allenkristina said " We agree, you never know what in search is going to work until you test it!"
- webliquidgroup said " Very interesting use of Toyota's misfortunes, to illustrate best practices in PPC management! What's"
- Michael Martinez said " Oh, good. Yet another piece of bad SEO advice coming from a major SEO site. Eric, why don't you prov"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West – March 2-4, 2010
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Content Networks and Placement Campaigns – February 9, 2010
- Need to Know SEO – February 11, 2010
- PPC & the Long Tail – February 18, 2010
- Hey! That’s My Conversion – February 25, 2010
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Screenwerk
- Jim Boykin’s Internet Marketing Blog
- JupiterResearch Analyst Weblogs – Search
- Pay Per Click Blog
- Webmaster Forum
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
