This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
Topic: Susan Wojcicki
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
TikTok’s history of low Creator Fund payouts has some leaving the platform for good
Creators are becoming increasingly frustrated at the platform that supposedly pledged $1 billion in payouts, is shelling out mere pennies for video views.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
SearchCap: Merkle ad report, Google Search Console beta survey & Google My Business tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent […]
SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid […]
The 10 Most Important Paid Search Developments So Far In 2014
It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]
SearchCap: The Day In Search, February 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads […]
Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, February 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will […]
Official: Google’s Sridhar Ramaswamy Takes Over Ads & Commerce As Wojcicki Heads To YouTube
With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the ads division for the last year. The transition from […]
SearchCap: The Day In Search, February 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines […]
SearchCap: The Day In Search, March 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WATCH: Google Now Shows Live Examples Of Spam Removed From Its Search Results In Google’s new How Search Works, Google is showing real live examples of spam that was recently removed […]
The Pirate Update: Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. There’s a new penalty that may cause you to rank lower in Google’s search results. It joins other penalties (also called “filters” or “updates”) such as “Panda” and “Penguin.” We’re dubbing this one the “Pirate Update” as it’s aimed […]
On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”
On its earnings call today, an analyst asked Google about the new paid inclusion model for Google Shopping. The analyst got corrected. Google doesn’t call what it’s doing paid inclusion, he was told. That’s because Google is comfortable continuing to ignore the US Federal Trade Commission’s definition of what “paid inclusion” is. It’s yet another […]
SearchCap: The Day In Search, March 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Fires Two Marketing Execs Over Vendor Issues Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. […]
Video: Google’s Susan Wojcicki Keynotes SMX West 2012
Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]
Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today
With several governments and regulatory bodies around the world saying that Google’s new privacy policy may violate their domestic rules (Europe, Japan), it goes into effect today. Advocacy group EPIC has been trying to block it saying that the consolidated privacy policy violates Google’s earlier settlement with the FTC in the Buzz case/investigation. However that […]
Day Two: Search Marketing Expo West 2012 Live Blog Recap
SMX West day two is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Beyond The Google AdWords Tool: Advanced Keyword Research Tactics, BruceClay.com Building Buzz On Facebook: Getting Liked & Shared, Search Engine Roundtable Building […]
SearchCap: The Day In Search, February 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another […]
Live Blogging the Google (Susan Wojcicki) SMX West Keynote
Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at […]
The Big Preview Post: Search Engine Land’s SMX West 2012 Search Marketing Conference Comes To San Jose
Our next Search Engine Land conference, SMX West 2012, comes to San Jose from February 28-March 1. This is my preview of what we’ve got on the agenda, over 50 sessions covering all aspects of search marketing. Consider it a personal invite of why you should come. SMX: All Search, All The Time SMX West […]
SearchCap: The Day In Search, November 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]
Photo Tour: Grand Opening Of Google LA
Google’s new Los Angeles office had its grand opening yesterday, consolidating operations that were previously spread-out among three different offices in Santa Monica into the funky Frank Gehry-designed “Binoculars” building in Venice Beach. The new operation is home to 500 employees, who begin work tomorrow. The were welcomed by Los Angeles mayor Antonio Villaraigosa and Susan Wojcicki, […]
SearchCap: The Day In Search, October 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Taking a Closer Look at the Google’s Panda 2.5 “Flux” On around September 27th, Google launched what’s being called 2.5 of its Panda algorithm. On October 5th, Google’s Matt Cutts tweeted: […]
Google Analytics Gains “Napoleon’s March” Flow Visualization Charts
Google Analytics announced a new set of reports that should help marketers and website owners to understand how users behave on their websites. The feature was presented this morning during Web 2.0 Summit, on a keynote delivered by Susan Wojcicki (SVP of Google, Advertising) & Phil Mui (Group Product Manager, Google Analytics). This feature is […]
Google Kills The Quarter: $9 Billion In Revenue
Google had a huge Q2, with revenues of $9.03 billion — a new record. This represents growth of 32% over 2010. Net income was $2.5 billion vs. $1.84 billion during the same period last year. Here are some more highlights from the release: Revenues – Google reported revenues of $9.03 billion in the second quarter […]
SearchCap: The Day In Search, June 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Voice Search Coming To Xbox Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it’s all cutting edge stuff in […]
Updated And Confirmed: Google “Testing Additional Phone Support” for AdSense Publishers
It sure sounded like Google’s SVP of advertising Susan Wojcicki was promising phone support for all AdSense publishers “in the next quarter,” at yesterday’s annual shareholder meeting, but a Google spokesman now tells me it’s only “testing additional phone support” for AdSense publishers. Wojcicki’s statement regarding a timeline is said to have referred to the […]
“Knowledge” Replaces “Search” For Google
Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly. TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge. It was widely believed that Eustace was […]
Amazing Early Google Video Shows Boyish Larry & Sergey, Bored Employees Who Would Become Millionaires
With management changes and numerous other efforts Google is trying to “get back to its startup roots.” So how about a video from when Google was really a startup. On the Xooglers blog (and below) is a video of a “TGIF meeting.” Taken in 1999 by Doug Edwards, who was then the director of consumer […]
Google Q1 Revenues $8.58 Billion, Some Investors Unhappy
Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than some expected, although many are calling them “mixed.” Growth was 27 percent year over year. Expenses and costs were higher and some investors are expressing disappointment; Google shares are down almost 5 percent […]
Google’s Executive Reorg: Does It Matter?
As we and others reported yesterday, Google CEO Larry Page is shuffling the deck with his executive team, with a reassertion of engineering across the board it appears. Here’s the Google roster of top executives as it still reads on the site: Larry Page, CEO Eric Schmidt, Executive Chairman Sergey Brin, Co-Founder Nikesh Arora, Senior […]
Reports: Google CEO Page Ties Bonuses To Social Success, Reorganizes Google Mgmt. Team
2011 bonuses for Google employees are reportedly being tied to how well the company fares in its efforts to integrate social elements across Google products. That’s according to two reports from Silicon Alley Insider — reports that say the news first spread in a company-wide memo last Friday from co-founder (and now new CEO) Larry […]
SearchCap: The Day In Search, February 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
Videos Of The First Googleplex
The Xooglers Blog has been posting videos of the old GooglePlex, old Google office from back in November 1999. I believe these videos are from the office Google had at 2400 Bayshore, Mountain View. As Alex said, Google started off in Susan Wojcicki’s garage, then moved to 165 University Ave in Palo Alto, then to […]
SearchCap: The Day In Search, February 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Instant Replay: Where To Find The Super Bowl Ads Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You […]
Larry Page And The Reinvention Of “The Google”
We’re watching something really fascinating happening at Google: a very public effort to prevent the company from falling prey to the kind of bureaucratic molasses that has enveloped so many companies before it. Many have complained that Google is already there. Perhaps. But it’s nothing like at Nokia, for example, which continues to struggle with […]