Podcast statistics you need to know
Learn about the growth of podcasts, popular genres, the biggest revenue sources, and other top podcast statistics.
Topic: Streaming media
Amazon Prime user and revenue statistics
Interesting Amazon Prime user stats. Includes data on growth, usage and more.
TikTok launches AI-powered ad options for entertainment marketers
TikTok’s new AI-powered ads let entertainment marketers deliver personalized content that boosts engagement and conversions.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
YouTube launches Activation Partners program
YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.
Spotify opens ad inventory to Amazon and Yahoo buyers
Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.
Amazon and Roku join forces to reshape connected TV advertising
Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
YouTube tests longer CTV ad breaks
YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix's shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Amazon may launch ads on Prime Video
Amazon is reportedly in talks to introduce short commercial breaks on premium movies and shows.
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
TikTok introduces a “Series” feature enabling creators to sell premium episodes
Each individual Series can include up to 80 videos, each up to 20 minutes long.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
Apple could be building an ad network for live TV
The deal is part of an agreement to stream Major League Soccer games next year.
3 new YouTube streaming, shopping, and audio features
Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
Streaming is surging, and so are data collaborations
TransUnion's new partnership with Blockgraph supports precision ad targeting while protecting viewer privacy
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Google search lets you swipe left and right on shows and movies
Google is launching a new way to find tv shows and movies in search.
Google search tests new interface for movie, TV show streaming options
Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.
Google Assistant adds new media capabilities ahead of HomePod release
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
Google Expands App Indexing To Find & Stream App-Only Content
Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
JustWatch Claims Google’s Anti-Piracy Efforts Haven’t Hurt Streaming Sites
Google's Piracy Update has worked well removing torrent sites but not so well with illegal streaming sites, says a study.
New Google Search App Feature Creates Radio Station Based On Recently Played Music
Last week, Google took to its Google+ page to announce a music-related Search app feature for Android users. Saying “Play some music” after tapping the Google search mic or saying “Ok Google” will prompt the app to create an “I’m feeling lucky” radio station. According to Google, the radio station will play a “surprise mix […]
Rumor: Google To Launch Cloud-Based Music Store?
In May Google launched Google Music, a cloud-based streaming music app that allows for music backups and streaming to phones and other devices. Rumors have been swirling that Google will use this product to create an online MP3 store to compete against Apple and Amazon. The WSJ reports that Google has been in licensing talks […]
Google Launches Streaming Movies & Music
As widely expected Google launched its Music beta today at the Google developer conference, I/O. Right now the service is US only and invitation only. Users can store 20,000 songs and the service is free (for the time being). By implication Google Music will become a paid-service at some point in the future. No Music […]