Why ‘earned autonomy’ is the sweet spot for AI and customer loyalty in 2027
New SAP research shows 60% of consumers want shared control with AI. Here's why autonomy has to be earned, not assumed.
Topic: Automation
Google Analytics launches User Groups Admin API for easier access management
Google Analytics’ new User Groups Admin API lets organizations automate user access, group management and permissions at scale.
Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Google Ads will automatically pull promotions from advertisers’ websites
Google will soon automatically turn eligible website deals and coupons into promotion assets for Search and PMax campaigns.
Google expands AI Brief and adds deeper AI Max reporting
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google to auto-upgrade automatically created assets to AI Max
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Google Ads API to stop supporting new Smart Campaign creation
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
Interviewing SEOs in an AI-first world
One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
Google Ads updates terms of service ahead of July 2026 rollout
Google's updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
Google launches Real-Time Policy Reviews for faster ad approvals
Google is introducing Real-Time Policy Reviews to speed up ad approvals with instant feedback during campaign creation.
When did 25% efficiency become not enough?
AI hype has created unrealistic expectations around automation, making meaningful productivity gains feel like failure.
Marketing is entering its ‘air traffic control’ era
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
How to build SEO agent skills that actually work
Most AI SEO “skills” are just prompts. Learn the system behind reliable agents: tools, memory, templates, and a built-in review layer.
Google AI Max gets new controls, Shopping rollout and travel consolidation
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
How to structure AI-driven SEO: 3 frameworks that drive execution
AI can accelerate results or amplify chaos. Learn how to coordinate teams, clarify ownership, and prioritize initiatives that compound.
Automate the busywork: 8 SEO tasks you shouldn’t do manually
Identify repeatable SEO tasks and build simple automation workflows so you can focus on strategy, QA, and decision-making.
groas introduces a fully autonomous approach to Google Ads management
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
Claude Skills for PPC: How to turn one-off prompts into scalable systems
If you’re still prompting AI manually, you’re not automating. Here’s how to build workflows that actually execute PPC tasks.
Google Ads lets marketers reuse AI text rules across campaigns
Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.
Strategy is the new keyword: What drives paid search performance now
Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.