The content partners and providers include Twitter, Netflix, the New York Times and USA Today, VEVO, Pandora and Napster, blip.tv and their very own YouTube Leanback. Other content providers for actual viewing include Turner Broadcasting including TBS, TNT, CNN, Cartoon Network and Adult Swim; NBC Universal including CNBC Real-Time; HBO with HBO GO; NBA has built NBA Game Time and more.
Twitter explains how they will be integrated on Google TV:
The application has most of the features and functionality that you’d expect from Twitter. It makes it easy to look through Tweets, @mentions, and favorites. When you click on a Tweet, you can reply, retweet, favorite, or share it. You will also see additional options depending on the content of the Tweet. For example, you can visit a URL or click a hashtag to search for it on Twitter. If a user is mentioned, you can visit that user’s profile to see their Tweets or follow them. And if there is a link to a photo or video, you can see a thumbnail version. Clicking the link will take you to the site so you can see a larger version of the photo or watch the video.
Additionally, the search box provides access to trending topics and recent searches, so you can quickly check out popular topics and revisit past searches. Twitter for Google TV, which is preinstalled, also lets you share videos, web pages, pictures, and other content on Twitter – just look for the “Share” option and select Twitter.
For more information see google.com/tv and the video below.