Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
Topic: NBA
How to find and get SEO clients: 19 tips from an agency owner
Want more SEO clients? An agency owner will teach you how to capture SEO leads with smart outreach techniques and turn them into satisfied clients.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
How white label link building services work in 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
The rise of the position-less marketer
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
Who cares if Gen Z significantly prefers user-generated content?
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Social media engagement hits a new low, except for TikTok
Organic engagement and traffic from social networks has been shrinking every year.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
Google Search helps users find live sport games, linear TV shows
Google improves its live TV and sports search features.
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads.
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare 17 top SEO tools and platformsDec 18, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, […]
Survey: SEO rated the ‘least popular digital marketing channel’
Only 44% of businesses said SEO was a part of their digital strategy.
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Some NBA players spent the week working at Google: Source: Google+ A huge Bing calculator that […]
SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature Apr 18, 2017 by Amy Gesenhues It’s currently only available on Chrome and Android, but Google says […]
Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google's latest update, a quick search will bring up an "all-star lineup of content" from pro sports teams across the US and Canada.
SearchCap: Going global, PPC in higher ed & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to […]
SearchCap: AdWords reports, CTR data & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle’s early data on expanded text ad CTRs: Results are mixedJul 29, 2016 by Ginny Marvin The agency looked at expanded text ad performance from both brand and non-brand traffic. Excited […]
Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaid
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gary Illyes in scary clown mask Source: Twitter Real Google koolaid: Source: Google+ NBA players […]
SearchCap: Google AdWords call conversions, links study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google […]
Announcing the 2016 Landy Awards sponsors and supporting partners…
Learn more about the early supporters of the second annual Search Engine Land Awards program & celebratory Gala taking place on September 28 in NYC.
DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers.
Google Search App For iOS Gets New Voice Search Look & Improved Google Now Cards
Check out version 10.0 of the Google Search App for iOS.
Google: FIFA Women’s World Cup Results Are For Android-Only
Want scores in the FIFA Women's World Cup? On Android, Google makes it easy. For desktop & iOS, it's doing nothing special -- unlike for the men's tournament in 2014.
Bing Correctly Predicts “No” Win In Scotland Independence Vote
A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and very […]
Bing Offers Predictions On Scottish Independence Vote
Bing is now offering predictions on the outcome of the Scottish Independence Referendum. Search Bing for [scottish independence] or [scottish referendum] and Bing will provide the best mathematical guess based on Bing Predicts. Here is the current prediction, which was last updated yesterday: Bing said it has successfully and accurately provided predictions on reality TV shows, […]