What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Topic: Cable News Network, Inc.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
How Google Display exclusions guide AI-driven optimization
Accidental clicks, bot traffic, and low-quality placements contaminate campaign data. Strategic exclusions help keep optimization on track.
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Navigating political censorship in digital PR: Understanding media ownership and trust
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
Google Search resolves indexing bug that lasted several hours
The issue affected indexing in Google Search and impacted new content published across both large and small publishers.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
Google: Apple rejected Microsoft Bing deal over quality and advertising worries
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
How to protect against and benefit from generative AI hallucinations
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
LinkedIn rolls out performance measurement and Document Ads enhancements
The upgrades have helped some marketers increase CTR and attributed conversions while lowering cost per action.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll
The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.
Google CEO details how Chrome helped grow Google Search
We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
Microsoft Advertising launches new video ad product
'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.'
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
No, outbound links won’t help your content rank better on Google
Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking.
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
Where traditional search and AI chatbots excel: A closer look
Learn key areas where traditional search engines like Google and AI chatbots like ChatGPT have the upper hand.
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.