Google’s Android Now “The World’s Leading Smartphone Platform”: Report

According to new data released by Canalys, Android shipments in Q4 passed Nokia to put it in the top spot among smartphone operating systems. This does not mean that Android currently has the greatest smartphone market share globally or in the US. What it means is that more Android handsets were shipped in Q4 than other platforms. Many firms have predicted that Android would become the number two mobile OS after Nokia’s by 2012.

Android’s gains are likely to continue as Nokia and even RIM contemplate using the OS in some fashion. Android is becoming for smartphones what Microsoft was and is to PCs. And the threat to Microsoft from Android-powered devices is very real over the long term, especially in the developing world where the “mobile internet” is the only internet and smartphones (and soon tablets) will replace PCs in a large number of use cases.

Google’s share of mobile search is much more dominant in mobile than even on the PC. First the iPhone and then Android put Google in that position. In all but a small number of cases (e.g., Samsung Fascinate) an Android device = Google search device. Google is now making material ad revenue from mobile; previously the company announced a $1 billion “run rate” for mobile advertising.

It has been estimated that the majority of that revenue comes from search but an increasing amount of Google’s mobile revenues come from display. Given the company’s remarkable success, in a year or two Android may become the next “antitrust front” for Google.

Related posts:

Related Topics: Channel: SEM | Google: AdWords | Google: Mobile | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide