Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
In which cases can you use this tool even without a manual action?
(1) You tried to remove links but the webmaster linking to you will not remove the links.
(2) You think you may have been hit by negative SEO.
(3) You see links pointing to your site you do not want to be associated with.
(4) You saw a link bomb attack and are afraid it might hurt your site.
(5) You are afraid someone will submit a spam report about you.
(6) You see your rankings dropped and you think it has to do with an algorithm Google ran, i.e. Penguin algorithm.
(7) You can’t sleep at night because of some of the links you have.
But Matt said the primary use for the disavow tool is that you did bad SEO or hired a bad SEO who built bad links to your site and you can’t get those links removed, then use it. But feel free to use the tool in the cases above, even without a manual action.
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(Some images used under license from Shutterstock.com.)
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