Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms

google-web-spamGoogle’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the, English search results.

Matt Cutts explained that with most of Google’s spam fighting algorithms, such as the Panda and Penguin algorithms, Google does put a lot of effort into internationalizing them. This way the algorithms don’t just work on English search results but all search results.

Google does indeed sometimes launch algorithms just for the English language but when possible, Google does try to launch them globally.

Matt Cutts added that they have Googlers around the world who work in search quality fighting spam on a manual level in 40 or so different languages.

Here is the video:

Related Topics: Channel: SEO | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Digital Fashion Pro

    When will the next penguin update be released. Someone ask matt that.

  • Kyle Eggleston

    I doubt he will respond.

  • Kyle Eggleston

    Google usually tests all their algorithm changes on before rolling it out to other international markets.

  • Ian Nuttall

    I’d love to see that video.

    “A great way to get good search rankings right now is to, y’know, build a network of dropped domains with a high page rank and a bunch of spammy backlinks to them, and then go ahead and just link directly to your main site. Using different anchor texts is another good way to show some diversity and get around the anchor text filters of the algorithm.”

  • Tom Roberts

    Hahaha! That would be fantastic Ian

  • Micky Stuivenberg

    My feeling is that Google focuses their attention not so much on the .com version of Google but on the English language. I’ve really seen search results improve over the past few years on various Google country sites where English is used, such as However, I’m spending some time in the Netherlands and am appalled at the low quality of search results in I can never find any quality sites because there’s so much crap on the first couple of pages of results. Spam sites are still crowding Google’s Dutch SERPs. It’s really obvious to me that all the improvements and anti-spam measures rolled out in English language versions of Google around the world haven’t been implemented in many other language versions yet. I can’t understand how Dutch people manage to find good information. If I lived in Holland, I’d start using Bing, I think.

  • Misa Jovcic

    Big G’s focus is on US and UK market. Also, I think they are messing up with organic search results to push people towards AdWords and PPC

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide