Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second

Google mobile app logoOne second.

That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites.

The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there is on the “above-the-fold” aspect; Google isn’t suggesting that entire mobile web pages should be delivered that quickly.

“…the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in under one second, which allows the user to begin interacting with the page as soon as possible. Then, while the user is interpreting the first page of content, the rest of the page can be delivered progressively in the background.”

Simultaneous to the new guidelines, Google has also updated its PageSpeed Insights Tool, which now focuses on the mobile scoring and suggestions ahead of the desktop scoring and includes updates scoring and ranking criteria.

pagespeed-insights

Related Topics: Channel: Mobile | Google: Mobile | Google: Webmaster Central

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Pat Grady

    Gimme one second, gimme one second mister, or you’ll never see me no more.

  • Guest

    One concern I have is that under the page for “Unnatural links to your site—impacts links” It says “If you don’t control the links pointing to your site, no action is required on your part. From Google’s perspective, the links already won’t count in ranking.”

    However, in the video Matt Cutts say’s “That we might take action on some of those Anchors. So you might not be able to rank for the phrases to be expected” (3:10 in the video).

    So, do the links not count, but anchor text penalty is applied? or does Google have the option to penalize the anchor? It is not clear on how you would determine solely on the warning in Google Webmaster Tools.

  • http://www.kayakonlinemarketing.com/ Randy Milanovic

    Saw it coming.

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