Google AI Mode doesn’t favor above-the-fold content: Study
It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.
Topic: Above the fold
SEOs on Google e-commerce category recommendation: ‘I’ll stop doing it when it stops working.’
Though Google's John Mueller suggests webmasters not put content in e-commerce category page footers, SEOs value performance more highly.
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Search trademark issues & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site […]
Where To Advertise
If you are trying to work out where to advertise online, the answer is simpler than you may think. The best place you can advertise your goods or services is on sites with endemic content. This simply means that if you are selling books, then a site about books is generally the best place to […]
Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts said the algorithm […]
728×90 – Leaderboard
A leaderboard is a display ad unit 728 pixels wide by 90 pixels tall. The 728×90 is commonly called a leaderboard, but it is also known as a Leaderboard Banner or Super Banner. A 728×90 ad is usually placed at the top of a webpage so that it is seen immediately when the page loads. […]
300×250 – MPU
An MPU is a display ad unit that is 300 pixels wide by 250 pixels tall. It is commonly called a 300×250 or MPU but is also known as a Med Rec, MREC, or Medium Rectangle. MPUs are the most popular ad unit in online advertising. This is because they typically perform best for advertisers, […]
SearchCap: The Day In Search, October 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Will Google Hummingbird Impact Links? Here Are 6 Ways So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?” It’s still […]
Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second
One second. That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold content in less than a second. The emphasis there […]
SearchCap: The Day In Search, July 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it […]
SearchCap: The Day In Search, November 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? […]
Preparing My Site
When making your own website you are free to design it however you want. If you try to be too different, however (and for example put your menu on the bottom of each page), you will soon learn that people will feel confused and your traffic will struggle as a result. This is because the […]
It’s “Top Heavy 2” As Google Rolls Out Update To Its Page Layout Algorithm
Another week, another update to part of Google’s search algorithm. This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what’s often called the “Top Heavy” update. Updates, Updates It’s the fourth Google update in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, […]
New UK Conservative Party Co-Chair Grant Shapps Founded Google Spamming Business
The UK’s Conservative Party has a new co-chair, The Right Honourable Grant Shapps, Member of Parliament for Welwyn Hatfield. Honorable except with Google, which considers the business he apparently founded to be pushing a tool designed to spam its search engine and fill its listings with rubbish. According to The Guardian, Shapps founded HowToCorp in […]
The Penguin Update: Google’s Webspam Algorithm Gets Official Name
Move over Panda, there’s a new Google update in town: Penguin. That’s the official name Google has given to the webspam algorithm that it released on Tuesday. What’s An Update? For those unfamiliar with Google updates, I’d recommend reading my Why Google Panda Is More A Ranking Factor Than Algorithm Update post from last year. It explains […]
Did Penguin Make Google’s Search Results Better Or Worse?
Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky […]
Google Launches “Penguin Update” Targeting Webspam In Search Results
Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says the “Penguin Update” will impact about 3% of search queries. From the company’s posts […]
Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That
Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW named Dear Google & Bing: Help Me Rank Better!. The audio for […]
SearchCap: The Day In Search, February 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of being a search engine. Searching For Santorum: […]
SearchCap: The Day In Search, January 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]
SearchCap: The Day In Search, January 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting […]
SearchCap: The Day In Search, May 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Looks To Improve Maps With 300 New Staffers Problems in Google Maps are well known by now. From spam to bugs to its lack of support for local businesses, we’ve […]
SearchCap: The Day In Search, March 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Speak At SMX Advanced Seattle 2010 Want to speak at our SMX Advanced Seattle search marketing conference this coming June 8 & 9? Our show that sells out every […]
SearchCap: The Day In Search, March 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.