• http://www.findnyheder.dk/ Harith

    “the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.”

    As I mentioned today on Twitter: Imagine this. You hire 1000 students in India to install Chrome blocking extension and use it to block your compititor ;-)

  • http://www.jaankanellis.com Jaan Kanellis

    The days of hand editing SERPs has officially began for Google. Sure they have obviously done that in the past, but this looks to be a quest to be more aggressive in this area.

  • businessmanau

    More evidence that Google is losing it and their staff are out of control!
    This is just another badly conceived Google idea that will result in the development of another “lets spam Google” industry (eg. Block your Competitor) to add to the last one. Businesses will no doubt make it their task to block competitor sites regardless of whether they’re spam or not.
    How would normal consumers know what is a spam site? Only SEOs, web focused businesses, IT people, those with an agenda and those who can keep up with all this Google BS that will understand how to manipulate Google and the ramifications to legitimate businesses.
    Google propeller heads keep thinking up stupid ideas that are open to spam or results manipulation.
    Google needs to get back to basics instead of continuing to overcomplicate their algorithms. Their programmers may be logical when writing software, but they obviously have no business logic when it comes to providing accurate search results.
    Someone needs to take charge at Google and think the brainrants through properly before developing and releasing them.

  • http://www.michael-martinez.com/ Michael Martinez

    I think this is more of a people please than anything else. Sort of like a fake temperature control mounted on the wall in a large room with a lot of employees. Let them adjust it to their heart’s content. They’ll get a sense of being in control and the building maintenance people can go back to doing their jobs.

    But no serious search optimizer will want to filter results out of their browser. We all just have to know who else is ranking and where.

  • http://www.zippycart.com Zippy Cart

    It does kind of seem like Google is running around like a chicken with its head chopped off, just grasping at any straw to stay current and competitive (or at least to seem competitive and stay in the news). What the ultimate point of all their latests efforts are, I can’t speculate. I will agree, however, that Google does need a firm direction and a focus on fundamentals instead of a bunch of gimmicks.

  • http://www.seemyspots.com Seemyspots

    This move is just another step in the long path of Google presenting “better” or more qualified results to its visitors. Google has a brand to protect and it’s primary function is getting visitors to their desired location as quickly and efficiently as possible. Allowing customers to limit sites that they aren’t interested in presents better results – and a chance for sites to improve their respective SERPs rankings.

    I think of it like a Tivo’d ad. “Eye balls” who are interested in the message will pay attention and those who aren’t will just keep moving.

    Of course, this change will present some interesting conversations around the where-am-I-ranking question…..

  • http://www.visionefx.net Rick Vidallon

    Maybe Open Directory wasn’t such as bad idea after all?