Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
Topic: Italian
Google expands AI Brief and adds deeper AI Max reporting
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Hidden prompt injection: The black hat trick AI outgrew
Invisible prompts once tricked AI like old SEO hacks. Here’s how LLMs filter hidden commands and protect against manipulation.
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
“Near me” SEO: Optimize for local searches that convert
Capture high-intent local traffic. Learn how to rank in “near me” searches with smart SEO tactics, GBP tips, and hyperlocal content strategies.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
Google Gemini app now available for iPhone users
Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.
Google updates deepfakes search algorithms and controls and expands About this image
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
Brave Search unveils AI answer engine
Brave's new Answer with AI features uses large language models to generate answers to queries directly in the search results.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Google shares automatically-created assets FAQ and marketers give their verdict
Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA.
Google releases November 2023 reviews update
This is the third reviews update of the year and the last reviews update Google will likely confirm.
Google rolls out automatically created assets to all advertisers
ACAs are also now available in seven new languages.
Google releases April 2023 reviews update
Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Google February 2023 product reviews update more volatile than previous updates, say data providers
Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data.
Google February 2023 product reviews update is finished rolling out
This update took 14 days to fully roll out and is now complete.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Google steps up featured snippets with MUM; reducing false premise results by 40%
Google is using general consensus for callouts, expanding content advisories and about this result in Google Search.
Google adds structured data support for pros and cons on product markup
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.
MUM’s the word, and it’s 1,000x more powerful than BERT; Wednesday’s daily brief
Plus, updated phrase match will roll out to all languages in July
Apple’s Siri gets first major redesign in years
Plus there is a new Apple Translate app that is private and on-device.
Google rolling out more features for responsive search ads, adding 10 languages
New tools in the web interface are designed to make creating RSAs easier.
Google revamps its SEO Starter Guide
This is the first update of the SEO starter guide in several years.
Google formally changes AdWords price extension format to swipeable cards
Price extensions are also rolling out for more languages and currencies.
Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support.
Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap has added three new features for Android devices.