Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions

Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover “not provided” data.

Start-up Keylime Toolbox was founded by Vanessa Fox a former Googler who helped build Google Webmaster Tools and most recently sold her previous search analytics software, Blueprint, to RKG. Keylime Toolbox pulls in Google Analytics and aggregated, de-duplicated Google Webmaster Tools data to recapture a sizeable portion of search query data. The company says additional data sources will be added in addition to Google Webmaster Tools.

Here’s a look at a report downloaded to Excel that illustrates Keylime’s approach to calculating performance impact based on Analytics and Webmaster Tools data.

Keylime Toolbox not provided data

Fox explains, “query data (what audiences search for and how well a site satisfies those searches) is key in understanding customer needs and building a site that solves audience problems and ranks well in search engines.” Keylime Toolbox cites examples showing the approach reduced the percentage of “not provided” data from 85 to 97 percent down to between 47 and 60 percent.

Keylime Toolbox also segments queries by branded and unbranded, as well as by site-specific topics. Performance and trend reporting includes impressions, ranking, click through rates, traffic, bounce rate, time on site and other metrics by segment and individual query.

The Landing Pages report available in Moz Analytics helps address the “not provided” issue by pulling in Google Analytics data and grouping keywords being tracked in Moz Analytics by landing page. A new Estimated Traffic Share metric then provides Moz’s “best guess at the percentage of visits each keyword contributes”. The value is based on a combination of landing page traffic, keyword ranking position, estimated search volume, and SERP click-through-rates, according to the company.

For the report to be most valuable, users need to enter their tracked keywords into Moz Analytics and continue to build out that list of keywords — with suggestions from the Opportunities tab in Moz Analytics, for example. moz landing pages report not provided data

Related Topics: Channel: Analytics | Google | Google: Analytics | Google: Secure Search | SEM Tools | SEM Tools: Web Analytics

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide