Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
Topic: Landing page
Google clarifies ‘Destination not working’ ad policy with more examples
Google expanded its “Destination not working” guidance to help advertisers diagnose and fix ad disapprovals
Microsoft Ads API adds deeper search reporting and more PMax controls
Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.
Pogo-sticking in SEO – why is it important?
What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.
How competitors target your branded traffic with Google Ads
Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.
5-step Google Business Profile audit to improve local rankings
Learn where competitors are outperforming you — from review recency to category selection — and how to close the gap.
Google Ads refreshes Asset Optimization layout for Demand Gen
Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
How to read Meta Ads metrics like a system, not a scoreboard
Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Google Ads shows how landing page images power PMax ads
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
How Google Ads quality score really affects your CPCs
High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.
A dark landing page won our A/B test – here’s why best practices got it wrong
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Dale Olorenshaw speaks about a £15,000 landing page error
A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.
AI-generated content: Benefits, risks & SEO best practices
AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Google Business links policies and guidelines updated
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Service area pages: Boost local SEO across locations
Target multiple cities without duplicate content. Learn how to create service area pages that rank locally, convert visitors, and support your SEO strategy.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
What to do when Google Ads performance declines
Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
A/B test your way to search marketing success
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.
Dynamic landing pages: What works, what fails, and how to test
Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
What counts as a “good” conversion rate in 2025?
New industry benchmarks reveal what success really looks like.
Local vs. traditional SEO
Explore the differences between local and traditional SEO.
Templates, tactics, and tips from 1,000 high-converting pages
What do top-performing landing pages have in common? Find out in this guide featuring high-converting examples and actionable design strategies.
How does your landing page performance compare?
Are your landing pages converting better—or worse—than your competitors’? See the latest conversion benchmarks by industry.
New Google Ads prediction model scores landing page navigation
Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.
18 creative ways to cut your cost-per-click
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
New guide: Improve your Google Ads performance
Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.
How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
PPC landing pages: How to craft a winning post-click experience
Ads get you traffic, but landing pages get you customers. Stand out from competitors by mastering the often-overlooked post-click experience.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store.
The cutting-edge AI strategies you need for landing page success
In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.