Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads

By Ginny Marvin

Published: March 1, 2016 at 1:02 pm

Version 11.3 of AdWords Editor is now available. The update includes three big additions:

TrueView video campaigns: Advertisers can now create and optimize in-stream and in-display TrueView video campaigns in Editor, deepening the integration of video campaigns into the main AdWords fold.

Callout extensions: Now you can set up and edit callouts right in Editor, as you can with sitelinks.

HTML5 ads: With the shift away from Flash to HTML5 ads, it’s nice to finally have support for these display ad formats in Editor.

If you have AdWords Editor installed, you’ll get a prompt to restart and update to version 11.3. Otherwise, you can download it here.

Explore more on

Adobe Flash Google Google Ads Google AdSense HTML5 Online advertising Text editor Video advertising

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.