Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Topic: Video advertising
Google Ads tests Video Campaign Groups for cross-campaign reach and frequency
Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.
How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
Google Ads rolls out AI video dubbing in Asset Studio
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.
Google expands Demand Gen with messaging ads, travel tools and AI video creation
Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative across campaigns.
Google Ads will use generative AI to resize Performance Max video ads
Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Google Ads drops Display and Video planning from Performance Planner
Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.
YouTube 90-second unskippable ads on TVs spotted
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
Google brings its Veo video generation model to Google Ads globally
Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.
Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Microsoft Advertising adds AI-powered image animation to boost video creation
Microsoft’s new Copilot-powered Image Animation feature lets advertisers instantly turn static images into video assets.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Google Ads to auto-generate videos from existing Demand Gen image ads
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
LinkedIn study reveals how B2B video ads can gain +129% engagement lift
LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive business impact.
Google Ads rolls out built-in video analytics
Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.
YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed
Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Google Ads Editor 2.9 brings 8 new features for advertisers
Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.
How to get better results from Meta ads with vertical video formats
Tactics for using 9:16 Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.
How to use Video View campaigns effectively in Google Ads
Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.