Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Topic: HTML5
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
5 SEO truths that cut through the AI noise
Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Seize the AI search opportunity with site health
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
SEO accessibility: Make your site searchable for all
Great SEO starts with access for everyone. Learn how to optimize your site for users with disabilities while boosting rankings, UX, and compliance.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Ads Creative Studio will consolidate Google’s various creative advertising tools
The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
App campaign advertisers might see changes to asset reporting.
Google to stop indexing Flash content
By the end of this year, Google will stop indexing Adobe Flash.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. […]
AMP: Above and beyond
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
SearchCap: Voice search SEO, SEMPO survey & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
SearchCap: Google black & blue links, voice search tracking & Bing Twitter results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
SearchCap: Google penalties, Google appeals & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew […]
Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok
The largest Russian search engine has launched their mobile-friendly algorithm today.
Google Is Hiring An SEO Manager To Improve Its Rankings In Google
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
Bing Sounds Off: Adds Audio To Homepage
With the sound muted by default, the new audio option can be played via a small icon in the lower right corner of the screen.