MySpace, Others Join Google-Led OpenSocial

Nov 1, 2007 at 4:42pm ET by Greg Sterling

First reported by Silicon Alley Insider and then confirmed with additional detail by TechCrunch, Google has added more high-profile partners to its OpenSocial initiative. They are MySpace, Bebo, and SixApart, which now join LinkedIn, Plaxo, and Friendster, among several others, in the alliance or coalition.

The inclusion of MySpace, which has now apparently abandoned its own open platform effort, means that Facebook faces a huge strategic decision about whether to join or “go it alone.” The OpenSocial effort is a response in part to Facebook Platform and its success.

If Facebook fails to join the effort, it risks being seen as isolated. If it does join, some will see the move as a concession to Google and Google will likely be seen to have trumped it — and, by extension, Microsoft.

There’s more discussion at Techmeme.

Postscript Barry: Robert Scoble just posted a quick video interview with Google’s CEO and MySpace’s CEO. Here it is:

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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