Jan 21, 2009 at 1:15pm ET by Matt McGee
The first five minutes of my local TV newscast last night was spent showing how much local interest there was in President Barack Obama’s inauguration. People watched on TV in schools, sports bars, department stores, dentists’ offices, nursing homes, and just about anywhere else a TV could be turned on.
Google says that interest was also reflected online. In a late-night blog post, Google shares some interesting facts and figures about inauguration-related search activity:
To me, the most interesting sign of online interest in the inauguration is a chart Google provided that shows a dramatic drop in search activity while the President was giving his speech:

As I sat in front of the TV with my laptop, I noticed something similar: While I usually get a never-ending stream of incoming email, I only received two during Obama’s 20-minute speech. I don’t recall him promising to help reduce Inbox Clutter, but that might be a platform to think about in 2012.
Update from Yahoo: In two separate blog posts (Inaugural spikes and New President, New Search Patterns), Yahoo shares how the inauguration led to new search queries like “inauguration luncheon recipes,” “inauguration how many times was god mentioned,” and “Obama’s limo,” among others.
Postscript from Greg: As the search queries partly indicate there was a parallel surge in online video streams at various news and video sites around the Internet during the Inauguration. Facebook saw huge volumes of activity as well. According to stats, provided yesterday by Facebook spokesperson Barry Schnitt, relatively early in the day (10:15 PST):
In addition, Whitehouse.gov was relaunched (and remade) yesterday in a fairly profound way — including the addition of a new blog. It’s a metaphor for how the internet and internet advocacy will figure in the Obama administration and how the internet has arrived at the center of politics and public life.
Given Obama’s highly effective use of new media during the election cycle and anticipated use of it in office we can call the new Obama administration the first “internet presidency.”
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that’s amazing.
he truly utilized the power of the internet in his marketing campaigns!
thanks for the post!
DBK
I think they are calling it “Open Sourced Democracy”…
Premium member since 01/2009
Events like this give us a better picture of patterns taking place during major televised events. Those that follow hot trends have seen increases in search traffic for terms mentioned during broadcasts. Like surfing waves, when you can learn to anticipate what the terms will be (the wave) and provide a solid resource (your board), you can ride a nice traffic wave. A lot of work but like surfing can be lots of fun.
Fascinating article. I was following the inauguration on Facebook, although I had to abandon the live streaming video – it froze on me and I had to (gasp) turn on the TV. I didn’t get a single email from 11:30 to 12:30 on Tuesday (usually I get one every couple of minutes). It reminded me of 9/11 when all email activity stopped for a while – although this was under much happier circumstances.