Official: Google +1 Button For Websites Comes Tomorrow

It’s official. Google’s +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google’s since confirmed with me that it will be happening.

UPDATE: See our new post about the actual launch of +1 buttons: It’s Here: Google +1 Buttons For Websites.

Google tells me that any site will be able to to add the +1 button code to their site as of tomorrow, through a self-serve process. The company says a full blog post and more details will be posted tomorrow.

My previous post from earlier this month, Just Weeks Away, A Preview Of The Google +1 Button For Websites, gives a pretty good idea of what to expect in terms of implementing the button. You can expect a self-serve form like this:

If you’re registered with Google Webmaster Central, you’ll have access to button-push analytics, similar to this:

It remains unclear if the buttons will in turn link to any broader social sharing on Google itself. Right now, the only way those within your social network on Google will see what you’ve +1′d is if you have effectively created a fresh network just for this, deliberately chosen to expose your +1 activity, and if you’re friends know exactly where to look to see this.

That’s a far cry from the ease that people can share what they like on Facebook with friends, to me a key factor in the success of the Facebook Like button. My previous post, Has Facebook Become The Master Key To Unlocking The Web?, goes into more depth about this and the challenge Google faces competing with that system.

In somewhat related news, Twitter has just released a “Follow” button for web sites, which allows people to easily follow a site rather that just tweeting articles from it.

Related Topics: Channel: Social | Google: +1 | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Sebastian Cario

    “It remains unclear if the buttons will in turn link to any broader social sharing on Google itself.”

    Hey Danny,

    maybe I got this wrong, but there is a way to show you social circle what you “plusoned”. You can add your PlusOne feed to your Google Profile and show everyone hat you liked, but – and thats may be your point – there is no autoshare to buzz or something. I wrote about this a few weeks ago:

    Thanks for sharing this and I’m really excited what PlusOne will lead to…
    Cheers, Sebastian

  • Ed Borasky

    “Twitter has just released a “Follow” button for web sites, which allows people to easily follow a site rather that just tweeting articles from it.”

    That’s not quite how it works. Clicking on the Follow button allows people to follow the site’s *Twitter* account, not the site itself.

  • Paresh.shrimali

    first Of all Yahoo buzz so Google Published Google Buzz. Twitter has follow Button then Face Book have like button so Google Published +1 Button. Now Yahoo and Bing why not participate in competition.

  • S.E.

    Google introduced his new feature to beat the like button of facebook. But many of the Google features are not succeed like Google wave and buzz. So after some time it will be decided that how it will work better for seo.

  • brianfosse

    I’m particularly interested to see how Google integrates this with paid search. I’ve been told that +1′s will appear by ads, but I’ll be curious to see if Google provides options on the advertising side in the form of an ad extension.

  • TMG

    About time, interested to see how +1 can be manipulated for SEO.

  • Michael

    Will this be released globally? Or does anyone know when it might hit the UK?

  • B.E.


    No incentive to share at all, except people trying to game the results. This makes no sense at all. It is basically a crappier version of the “star” that no one used

  • Hieflo

    in addition to +1,so, the possibility to connect microsoft (bing? msn?) or plaxo accounts to Google was added tonight!

  • jaikumar

    I add +1 button in my website and Google webmasters wont’ show the stats. Need to add any code in my website to show +1 stats report in Webmaster ?

  • jaikumar

    In IE 7 browser the +1 button is not visible where in mozilla it was visible , may i know why ?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide