This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
Topic: Pixel
Google Lens comes to Android devices through the side door — Google Photos
This indirect rollout of visual search is intriguing but awkward.
Google Assistant is only an incremental advance over current voice search
High expectations made me want it to do more and be more naturally conversational. That will come.
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News thread saying, “correlation != causation.” He said […]
Google +1 Button Hides In Search Results
Google Operating System blog reports Google has changed the behavior of the Google +1 button as seen in the Google search results. Instead of the +1 button being displayed by default, it is now hidden until you place your mouse cursor over the search result. Then the +1 button will show up and let you […]
SMX East 2011: What Every Paid Search Marketer Needs To Know About Google +1
What Every Paid Search Marketer Needs To Know About Google +1 Presentations from SMX East – NYC, NY, September 2011 Google’s new "+1" experiment allows searchers to publicly show what they like, agree with, or recommend on the web. And not just for algorithmic search results, but for ads as well. Google is using +1 […]
Google Display Network Begins Showing +1s With Ads Today
Visitors to Google Display Network sites will begin seeing +1s and annotations on display ads for the first time today, according to Google. The initiative, announced nearly a month ago, is aimed at adding social cues — recommendations — to display advertising. The addition of social cues at least partly takes its cues from Facebook […]
Google +1s On Ads Added To Google Display Network, Will Influence Auction
Search AdWords have had +1 buttons since late May, and now the +1 functionality is coming to the Google Display Network (GDN). Additionally, +1 data will, for the first time, serve as a signal of relevance in the AdWords auction — for display only, for now. As with the +1s that accompany text ads, people […]
Google Testing New Celebrity Endorsement Advertising Program
Google users may soon see celebrity endorsements included as annotations under paid search results as part of new advertising program that the company has just started testing. Google’s Christian Oestlien revealed the test this afternoon as part of a session on Google+ and the Google +1 button at our SMX East Conference in New York […]
SMX Advanced 2011 Slide Video: What Every Paid Search Marketer Needs To Know About Google +1
What Every Paid Search Marketer Needs To Know About Google +1 Presentations from SMX Advanced, June 2011 Google’s new “+1” experiment allows searchers to publicly show what they like, agree with, or recommend on the web. And not just for algorithmic search results, but for ads as well. Google is using +1 results to make […]
Google’s +1 Button Now Works With Google +, Go Figure!
Google has announced that the Google +1 button now works with Google’s social network, Google +. +1 Button Sharing on Google + Now when you click a +1 button on a publisher web site, such as this one, you will be able to share that article directly with your Google + circles. All you do […]
Google Plus One Button Now 3X Faster
Google announced they have now speed up the Google +1 button for websites. The button is now automatically up to 3 times faster and best of all, webmasters do not need to update their code for the speed changes to take affect. The change is automatic. Google said, “no action is required on your part, […]
+1 For The In-House Search Engine Marketer
After years of minimal change to the format of AdWords ads (some ad extensions are the only radical change), all paid search ads now have the +1 button right after the headline on their right side. How will this new social aspect impact paid search marketing? And what can in-house search marketers do now to […]
Report: Facebook Like Button Most Used, Google +1 Button Surging
Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes […]
Google +1 Reporting Now In Google Webmaster Tools
As expected Google has launched the +1 metrics within Google Webmaster Tools in addition to social tracking in Google Analytics. Google breaks down the +1 reporting within Webmaster Tools into three reports: (1) Search Impact Report shows you an idea of how +1‘s affect your organic search traffic. You can find out if your clickthrough […]
Google’s +1 Button Goes Global
Google’s +1 button is rolling out internationally. The company has announced that 1 buttons will start showing on a few select Google search engines at first: Google.co.uk Google.de Google.jp Google.fr The +1 button will be “expanding quickly to most other Google search sites” in the near future. Up until now, the +1 button has only […]
New: Google Now Showing Local +1 Counts
Last week we confirmed Google was showing raw +1 counts in the search results and now today, Google seems to be testing showing location based +1 counts. @tomcritchlow shared a screen shot with us showing Google only displaying the people in New York who +1’ed a page. Here is that screen shot: As you can […]
SMX Advanced Liveblog: ‘You & A’ Keynote With Google’s Matt Cutts
Day one of our SMX Advanced conference is wrapping up with a late afternoon tradition: Danny Sullivan’s “You & A” conversation with Google’s top spam cop, Matt Cutts. The session is due to start at 5:00 pm PST but, just between us, it’s bit hectic up front and gut feeling is that we’ll be a […]
Where To Use Twitter’s New Follow Button
This week, Twitter launched the instant follow button for websites to make it even easier to connect visitors to Twitter accounts. This button joins the dynamic Facebook Like button that allows for logged in users to instantly connect to the social site without leaving the website. The main benefit of this new button is that […]
Google Eliminates Checkout Badge From SERPs
Those brightly-colored Google Checkout badges will disappear from e-tailers’ AdWords ads, according to a post in Checkout Help first spotted by eCommerceCircle. They’ll continue to be displayed in product search. Checkout icons in AdWords were originally introduced in 2006 and a new badge design was rolled out in 2007. As for the elimination of the […]
Google +1 Analytics Coming Soon; Here’s What To Expect
Although webmasters can install the new Google +1 button on their websites today, it may be a little while before the expected +1 analytics are available. Google product manager Christian Oestlien tells us that the company is working with launch partners to make sure the reporting is accurate before offering the data on a wide […]
It’s Here: Google +1 Buttons For Websites
As expected, Google is now offering +1 buttons that can be placed on any web page via a short code snippet. The code/button is supported in 44 languages, but +1 activity continues to show only on English-language search results on Google.com. (Google says it’s working to expand +1 worldwide.) Webmasters can use Google’s self-serve code […]
Twitter Intros Instant Follow Button
In a bid to increase its presence across the Web, Twitter today announced the “follow button,” a snippet of code that can be placed on any Web site that allows readers logged into Twitter to click and follow instantly. Previously, a Twitter user would have to click-through to the Web site’s Twitter.com page and click […]
Official: Google +1 Button For Websites Comes Tomorrow
It’s official. Google’s +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google’s since confirmed with me that it will be happening. UPDATE: See our new post about the actual launch of +1 buttons: It’s Here: Google +1 Buttons For Websites. Google tells […]
Google’s Matt Cutts Riffs On J.C. Penney, Panda Update & Other SEO Topics In Live Webchat
Google’s Matt Cutts confirmed this morning that Google has lifted J.C. Penney’s SEO penalty, that the Panda update will continue to rollout internationally and offered numerous SEO- and search-related tips in a live webchat on the Google Webmaster Central YouTube Channel. More than a thousand viewers tuned in but, for those who weren’t able to […]
Bing Ups Ante In Social Search, Adds More Facebook “Likes” To Search Results
Bing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data. It isn’t news that Bing is […]
Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles
I read the news today, oh boy. The Facebook army had just declared a war. Well, a smear campaign against Google. For the record, Facebook denies that it actually ran such a campaign, but it does confirm it has issues with how Google is using some of Facebook’s social data. Do those allegations stand up? […]
Just Weeks Away, A Preview Of The Google +1 Button For Websites
Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be inserted into websites, some of the stats it will offer and said it would be available “in a matter of weeks.” The button will have a counter display similar to how other buttons from Facebook and […]
Don’t Expect A Big Social Announcement At Google I/O 2011
The Google I/O developers conference has turned into an event where people anticipate big announcements about forthcoming Google products. But at Google I/O 2011 next week, don’t expect Google to rollout a shiny new social network. Expect little to do with social at all. That’s the word from a source close to Google. There will […]
Has Facebook Become The Master Key To Unlocking The Web?
When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so […]
Could Bing Improve Its Search Results With Google +1?
Here’s a big dose of irony. Could Google +1 buttons or +1 data — which Google uses to improve its search results — come to rival Bing? Potentially. Bing +1, Anyone? The issue came up yesterday during Q&A following the keynote talk by Bing’s director Stefan Weitz at our SMX Sydney conference. An audience member […]
6 Reasons Why Local Data Will Rule In 2011
Whether you are a mom and pop outfit, Main Street USA type of SMB, or you’re more on the medium end of the small to medium-sized business scale (100-1000 employees), or even if you’re a multi-national Fortune 500, there is local business information about you on the Web. As the use of mobile and social […]
Reports: Google CEO Page Ties Bonuses To Social Success, Reorganizes Google Mgmt. Team
2011 bonuses for Google employees are reportedly being tied to how well the company fares in its efforts to integrate social elements across Google products. That’s according to two reports from Silicon Alley Insider — reports that say the news first spread in a company-wide memo last Friday from co-founder (and now new CEO) Larry […]
Zapped: Google Votes -1 On That +1 Button
Just that quickly, Google has disabled the +1 button that was spotted online earlier today. The button was pieced together and seemed to work for a couple hours, though, as the comments on our story show, its integration into Google’s search results wasn’t real good due to the limited rollout of +1 so far. A […]
SearchCap: The Day In Search, March 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Page Speed Analyzer In Labs Google’s fixation on page speed continues with today’s addition of Page Speed, a new analysis tool in Google Labs. The tool analyzes any URL, […]
Google +1 Button Spotted … And It Works [Er, Worked]
Even though Google’s +1 button isn’t supposed to be ready for webmasters for a few months, they’ve already been spotted in the wild — and they appear to work. Yvo Schaap points to Fanity.com, where a +1 button has been embedded in a social widget next to Facebook and Twitter buttons. (See image at right.) […]
Search Marketers Intrigued By Google’s +1
It’s difficult to gauge the potential impact of Google’s new +1 initiative on marketers because of one somewhat mysterious factor: consumer behavior. When compared to Facebook, with its “Like” button, Google likely has relatively few users who’ve bothered to set up profiles. And, if a consumer doesn’t have a profile, using +1 isn’t an option […]
Google’s +1 A Potential Boon To Paid Search Marketers
For an in-depth overview of Google’s new +1 extension of social search, see Danny Sullivan’s Meet +1: Google’s Answer To The Facebook Like Button. In addition, Matt McGee has written How To Get Google +1 Buttons For Your Website for publishers interested in adding the new button. Danny’s article briefly discusses how +1 will be […]
How To Get Google +1 Buttons For Your Website
The long-rumored Google +1 social layer is now reality, but one of the oddities of today’s announcement is that website owners can’t put +1 voting buttons on their websites or blogs yet. In case it was lost in the flurry of today’s news and discussion about Google +1, you can put in a request to […]
SearchCap: The Day In Search, March 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet +1: Google’s Answer To The Facebook Like Button Nearly a year after Facebook Like buttons spread out across the web, Google has announced its own rival, the +1 button. It […]