Research: Bing-Powered Engines Grew 6.5% in January

Searches on Bing-powered engines grew 6.5% in the U.S. from December to January, climbing from 25.77% of total search volume to 27.44%. Google lost 2.5%, dropping from 69.67% to 67.95% of searches. This according to the latest Experian Hitwise Search Engine Analysis report, which looks at U.S. traffic.

Bing.com saw the greatest increase in searches in the month, growing 21% over December, though overall volume was still relatively low at 12.81%. Bing-powered Yahoo actually saw a 4% dip in search volume, to 14.62% between December and January.

Search success rate, or how often a search resulted in a visit to a web site, was highest on Bing-powered sites, the report showed. For both Yahoo and Bing.com, more than 81 percent of searches resulted in a visit to a website. Google only saw a success rate of 65 percent, but this could reflect Google’s highlighting of information on its own site, so searchers don’t find it necessary to click through to a web site.

The report also measured paid search traffic, and found that Amazon again captured the majority of clicks, garnering 11.25% of all paid clicks in January. Amazon had also come out on top in December. Among the top 5 retail sites measured by Experian Hitwise, Lowe’s showed the highest month-over-month growth in paid clicks, at 51%. Sam’s Club, which is among the top 20 retail sites, experienced the highest month-over-month increase, at 62 percent growth.

The Experian Hitwise research also showed 5% growth in longer search queries — those from five to eight words — from December to January. Shorter search queries decreased 1 percent. Two-word searches continued to be the most popular, comprising 23.6% of all search queries.

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Size

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide