• http://blog.marketingxd.com/ MXD

    The survey does not seem to be comparing like-with-like. When I do this, the effect vanishes.

    The issues are that Fashion retail searches after FB visits are increased:
    * by 103.5% because of the greater number of women in the sample.
    * by 114% because of the greater number of young people in the sample.
    * by 114% because both are more common at non-work times.