SearchCap: Google fake news, Yext IPO & Google answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
  May 8, 2017 by Matt McGee

  In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.

• Register for SMX Advanced this week: reserve your spot & save $400
  May 8, 2017 by Search Engine Land

  It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […]

• Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
  May 8, 2017 by Dianna Huff

  Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.

• 3 tactics we’re using for Answer Boxes
  May 8, 2017 by Brian Patterson

  The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.

• Call for entries: The 2017 Search Engine Land Awards
  May 8, 2017 by Search Engine Land

  The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.

• AI at the core. Humans at the helm.
  May 8, 2017 by Sponsored Content: Amplero

  Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle announced that it is delivering artificial intelligence across its customer experience cloud. Oracle’s announcement follows a long line of press releases from major marketing clouds such as […]

• The Yext IPO and the triumph of local SEO
  May 5, 2017 by Greg Sterling

  The global market for local listings management may be worth up to $50 billion.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 3 logical myths about rankings that can destroy a business
• Register for SMX Advanced this week: reserve your spot & save $400
• Janrain now includes a phone number-based fraud detector
• Amazon controls 70% of digital assistant device market [eMarketer]
• If you want to deliver relevant ads, you’ve got to get better at using data
• AI at the core. Humans at the helm.
• Integral Ad Science launches beta to measure & optimize ad exposure time at the user level

Search News From Around The Web:

Local & Maps

• How Accurate is Google My Business Insights?, Mike Blumenthal
• Google Earth Imagery Update – Floods around the World, Google Earth Blog

Link Building

• 7 Content Types That Gain the Most Engagement & Links, Search Engine Journal

Searching

• An update to the "Island Viewing Challenge"!, SearchReSearch

SEO

• Google Job Search Portal To Be Powered Off Schema?, Search Engine Roundtable
• Google Says Adding Videos To Page Doesn’t Help With Rankings, Search Engine Roundtable
• Google Says Agreeing With Google Doesn’t Equal Good SEO, Search Engine Roundtable
• Google Search Console Search Analytics Not Getting Deeper Filters Soon, Search Engine Roundtable
• Managing Negative SEO, business2community.com

SEM / Paid Search

• 4 Reasons Travel Marketers Should Advertise on Bing, vertical-leap.uk
• Always Remain Congruent In Your PPC Efforts, PPC Hero
• NetElixir Reinvents AdWords Management for Agencies with New LXRGuide Agency Edition, Marketing Dive

Search Marketing

• How to determine if you should buy ad space or not., SEM Rush
• Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases, Moz