SearchCap: Machine learning, content marketing & search rankings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Machine learning for large-scale SEM accounts
  Jul 1, 2016 by David Fothergill

  Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.

• Help! I just launched a new website and my search rankings tanked!
  Jul 1, 2016 by Will Scott

  Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.

• How to maintain content marketing focus in long-running SEO programs
  Jul 1, 2016 by Derek Edmond

  Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.

• Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelier
  Jul 1, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Android Nougat statue: Source: Google+ Gary Illyes gives Zineb a platypus toy: Source: Twitter Google chandelier: […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
• SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
• How e-commerce SEO matters in strategic redesign of web shops
• 3 doable steps toward always-on, always-relevant marketing
• Buying display media in advance or in real-time: What you need to know
• Facebook Messenger Platform gets updated: here’s what you need to know
• MarTech Today: First haptic design toolkit, IBM Watson for AdWords & Google voice commands
• AMP: Above and beyond
• Advia launches “all-in-one” marketing system for multiple sensing at physical locations
• Shopping campaigns: Play like every day is a holiday

Search News From Around The Web:

Local & Maps

• Google app v6.1 Beta allows users to disable local trending searches, includes first tangible elements of Google Assistant, and more [APK Teardown + Download], androidpolice.com
• Google My Business Navigation Experience Added To Edit Business Screen, Search Engine Roundtable

SEO

• Website Migration SEO Checklist: How to Prevent Organic Traffic Losses, Seer Interactive
• Bing Search API portfolio now available for purchase on Microsoft Azure Marketplace, MSPoweruser
• Google Says With Authorship Gone; It Doesn’t Mean We Know Who Wrote Which Article, Search Engine Roundtable
• The Best On-Page SEO Tool in the Business Now Has Unlimited Access via MozBar, Moz

SEM / Paid Search

• AdWords Call Extensions and When to Use Them, Portent
• Edit Text Ads and Manage Ad Disapprovals from the Bing Ads Apps on iOS & Android, Bing Ads Blog
• The Latest In Adwords Customer Match: Shopping, PPC Hero

Search Marketing

• Could SEOs See Keyword Planner Tool in Google Search Console?, thesempost.com
• eBay Experiments With AMP: Google Encourages All Web Sites To Try Adopting It, Search Engine Roundtable
• Video: Google Algorithm Update, RankBrain, Authorship, Keyword Planner & AMP, Search Engine Roundtable