SearchCap: The Day In Search, April 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Launches Update Targeting Webspam In Search Results

    Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines. Going live today, Google says it will impact about 3% of search queries. From the company’s posts on the [...]

  • Report: Microsoft Did Shop Bing To Facebook

    You know that rumor about Microsoft shopping Bing to Facebook? It sparked lots of speculation about whether that would be a good move for both companies. Turns out it did happen, according to a report in the New York Times citing executives who made overtures to Facebook on behalf of Microsoft — but without the [...]

  • Winners & Losers From Google’s Webspam Update

    Yesterday, Google rolled out a new search algorithm it says should better prevent webspam from polluting its search results. That’s already produced changes. Who won and who lost? Searchmetrics has done a quick analysis. Winners include names like Poynter, Spotify and The Verge. Losers have some surprises like Cult Of Mac and Digg. But those [...]

  • More (Local) Searches Coming From iOS Than Android — Study

    Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated [...]

  • Webinar, Thursday, April 26: Display Audience Targeting

    On Thursday, April 26, Noon EST, 9 AM PST – Join speaker Justin Merickel of Adobe Systems as he discusses how to use display targeting capabilities to attract more high-value customers. Register now!

  • Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master

    Alert! Alert! Your social community is in crisis! Remember that third-party article you posted to the company Facebook Wall yesterday afternoon? Its content sure didn’t seem controversial at the time. In fact, you deemed it the perfect intersection of informative, relevant, interesting, and agreeable. But where there’s people, there’s opinions. And there was something about [...]

  • Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools

    Google announced they are removing three features from Google Webmaster Tools. Google made the announcement on the Google Webmaster Central blog saying the three features going away include the site performance report, the subscriber stats and the robots.txt creation tool. Google placed reversed the order of these features when they wrote about it, trying to [...]

  • Google Helps Advertisers Zero In On AdWords Quality Score Problems And Better Organize Their Accounts

    Google today unveiled two changes to the AdWords interface that will likely be useful to marketers — three additional components to the Quality Score, along with account labels to allow the easier grouping of keywords, ads, ad groups and campaigns. Quality Score, one of the most important metrics for marketers, will be displayed with the [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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