SearchCap: The Day In Search, April 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • The Date: Enhanced Campaigns Rollover Starts July 22

    Paid search managers: mark your calendars. Buried toward the bottom of today’s announcement on ad group-level mobile bids becoming available in enhanced campaigns is this: We will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013. The post, from group product manager, Bhanu Narasimhan, includes no other details about the [...]

  • Ad Group-Level Mobile Bids Coming to Enhanced Campaigns

    Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. The added functionality will be available to all advertisers in May. This is a fairly substantial modification. Currently mobile bids can only be set at the campaign level in enhanced campaigns. It is unclear if this change is in reaction to [...]

  • Public Relations For SEO: How To Target Journalists

    A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In the first part of Public Relations For SEO: The Complete Guide, we talked about how to convince journalists that your topic [...]

  • Public Relations For SEO: The Complete Guide

    This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one [...]

  • Public Relations For SEO: How To Pitch Journalists

    A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged. In Part 1 and Part 2, we talked about how to convince journalists that your topic is newsworthy, the basics of [...]

  • The Dark Side Of The Internet: A Search Engine That Finds Unsecured Routers, Servers & A Whole Lot More

    Developed by John Matherly, Shodan is a search engine designed to help users find certain pieces of software, determine which applications are most popular, identify anonymous FTP servers, or investigate new vulnerabilities and what hosts they could infect. It also serves as a window into millions of unsecured online connections. According to an article on [...]

  • EU Leans Toward “Labeling” To Resolve Antitrust Claims Against Google

    Those hoping for aggressive regulation or changes in the way Google conducts its search business in Europe will likely be disappointed. A new interview with EU Competition Commissioner Joaquín Almunia hints at settlement proposals and remedies now being considered in the Google antitrust case. And, they will probably look a lot like what came out of [...]

  • How To Attribute Comparable Value To Search & Social Campaigns

    The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search engines and social media platforms. Search engines are increasingly using [...]

  • How To Mine Your Local Market Site Search Keyword Goldmine

    The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from BrightEdge, it appears as though global search [...]

  • How Google’s Disavow Links Tool Can Remove Penalties

    Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved. Below, more about how both methods work. Over the past few days, I’ve encountered a couple of cases where people [...]

  • Live @ SMX Advanced: The Periodic Table Of SEO Ranking Factors, 2013 Edition

    Many people think of the periodic table as a basic organizational map of the elements. It is, but it’s also much more powerful than that. By definition, a periodic table incorporates recurring trends, allowing you to make connections and deduce relationships that might not be obvious at first glance. It can also be used to [...]

  • SMX London Keynote: Jim Sterne On Becoming A “Company Insight Wizard”

    As a search marketer, you probably wear many hats, juggling various roles from competitive analyst to campaign strategist and tactician to reporting to your boss or client and persuading them that your work is wonderful, profitable and deserving of more support and resources. During the SMX London keynote address, “professional explainer” and founder of the [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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