SMX Advanced Video: Google’s Matt Cutts On A Disavow-This-Link Tool

All the talk today about Bing’s launch of a disavow this link tool is a good reminder that we should go back into our video archives and post the comments that Google’s Matt Cutts made about a tool like that during our SMX Advanced event earlier this month.

Cutts was speaking with Search Engine Land’s Danny Sullivan during their annual keynote conversation when the subject turned to “negative SEO” and the possibility that some recent Google updates had made it easier for one website to purposely hurt another site with low-quality links. Here’s some of that discussion:

You can go back and see our liveblog coverage of the conversation for more, and we’ve also posted a separate video about how Google handles affiliate links.

Related Topics: Channel: SEO | Google: Disavow Links Tool | Google: SEO | Google: Webmaster Central | Link Building: General


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Jack Cassedy

    If they do create a disavow this link tool is it even going to be worth our time? They are already not showing us all of the linking domains, only the “Top” linking domains. If they were to create a disavow this link tool, they would probably show ALL of the links that are pointing to a site in order not to give away any indicators of how/why they are ranking domains in the Top category, even the uncounted/unweighted ones… So, you could ultimately spend time going through and disavowing links that didn’t count in the first place which is a waste of time.

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