• http://www.brickmarketing.com/ Nick Stamoulis

    Has anyone noticed the little bar that pops up in the SERPs asking you if you found the information you were looking for? I noticed it this morning when I did a quick search for the Red Sox game recap from last night. As you said “SERPs are being reconstructed to include more information within them.” Google is trying to make it so you never even have to click on a site to get the information you need–all the answers are right there in the Knowledge Graph.

  • tomshark

    Interesting point – Google+ is an identity platform designed to measure trust.

  • Graciousstore

    It is goo that Google improves search results for internet users, and it is great as they are winning the battle against spammers. Hopefully they will improve organic search results to reward honest and hard working webmasters who may not have fund for adwords

  • http://www.ryan-key.com/ Ryan Key

    The battle rages on
    “Trust is king. SEO is queen. Social media provides soldiers.”
    Couldn’t have said it better. This is an ongoing battle and some rules and battle grounds have changed so the fighting style needs to change as well. SEO is not dead, it’s just handled a different way and will continue to be.

  • Steven Fruge

    There is some great things happening and this is just a small glimpse of what’s to come with google and it’s platforms. Greatness will evolve.

  • NanditaB

    Trust is king. SEO is queen. Social media provides soldiers….
    And, CONTENT is Weapon. Just sense your opponents’ (users) intent &
    move (construct) your weapon accordingly.

  • http://SEOnomics.com/ Trond Lyngbø

    Google is becoming an “answer engine” rather than remaining a “search engine” :)

    As the algorithm gets better with social signals and user trust rank factored in to other details, expect this shift towards being a destination for users to get even better. The “New SEO” is about so much more than just targeting keyword phrases for optimization, or even getting relevant backlinks. It hinges on understanding users’ minds, predicting their intent, and delivering what they are looking for.

  • http://SEOnomics.com/ Trond Lyngbø

    Trust lies at the core of continuing to be a preferred destination site. In an increasingly manipulative online environment where just about every other variable can be gamed by artificial methods, the one constant that (if pieced together) can guard against mass manipulation is the trust rank assigned to users based on a host of different activities. As Google+ grows as a platform allowing deeper observation and monitoring of diverse online activity patterns, it will become possible to assign trust scores to personalities with reasonable accuracy. Implementing this score into an algorithm to present “trusted” results is a natural next step.

  • http://SEOnomics.com/ Trond Lyngbø

    “Honest and hard working” alone may not cut it. What matters more is working SMART. Understanding what Google’s users want. What your own audience is looking for. Intuiting user intent. And then providing the information or value or details on your site. That’s the best way to get high rankings and attract quality traffic in the future. It’s a brave new SEO world, to be sure – and one which spammers and scammers will find increasingly difficult to breach.

  • http://SEOnomics.com/ Trond Lyngbø

    Absolutely agreed, Ryan. That’s why I call this the “New SEO”. It’s different from conventional approaches based on targeting specific keyword terms and optimizing sites for those terms. The modern scenario will be based on trying to understand WHY your users are even searching for your business or website – and then providing them with the right answers on your site.

  • http://SEOnomics.com/ Trond Lyngbø

    Right, Nandita. Content is everything. Tailored to match the requirements of your audience, it can be the most potent force in optimizing your site for great search traffic. On one hand, your content must beat out your competitor’s content. But more to the point, it should appeal to the needs (explicit, and implicit or unstated) of your users who are searching for you on Google and other engines.

  • http://SEOnomics.com/ Trond Lyngbø

    I’ve spent quite a bit of time thinking about the implications of these recent changes by Google, and some extensive reading on the subject including books like David Amerland’s “Google Semantic Search”. This article is a summary or overview of what I thought were the most important shifts relevant to SEO consultants and business owners seeking SEO services. If you have any questions or comments about the issues discussed in the post, or any other thoughts/ideas, please share them in a comment. I’ll be glad to address questions or suggestions, and further expand on this discussion.

  • http://davidamerland.com/ David Amerland

    Coming really late to the party here. Trond’s take on this is on the money. One thing that was discussed extensively at SMX East in NYC with those I spoke to is the need for us, as professionals,is to adopt a new mindset that now encompasses the psychology of search as much as the practicalities. This is a really cool step towards the new direction we need to be considering.