How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Topic: AI Overviews
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Google Merchant Center’s 6 conversational attributes explained
Give AI shopping tools richer product information, from customer Q&As to related products, with guidance on setup and measuring AI shopping visibility.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
Should your PPC landing pages change for AI Overviews?
As Google gets better at matching ads to search intent, your landing pages need to keep up. Here's what to prioritize — and what to skip.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Google updates AI Mode and AI Overview with more links, context, carousels, and information on creators
Google also said preferred sources usage has grown by 7X.
Make every page count before publishing more for SEO
Focus on search intent, content gaps, and business impact to decide which pages to improve, consolidate, remove, or create.
Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
Why gated content is the enemy of AI search
Gating your best content can cost you AI visibility. Here's what to keep accessible without sacrificing lead generation.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Search engine positioning
What is search engine positioning? And why is it important? Learn everything you need to know right here.
What is video content? And why it’s super important right now
An overview of video content and how it fits into the content marketing landscape.
How to write SEO-friendly meta descriptions
Learn how to write meta descriptions that are SEO-friendly. And lead to more organic clicks.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Penske Media lawsuit over Google AI Overviews dismissed
The judge said that there was no formal agreement between Google and Penske over the use of its content.
Google AI Overviews jump from 26% to 80% of branded queries
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
SEO and meta descriptions: Everything you need to know in 2027
You can’t control the snippet Google shows. You can control what you give Google to work with. Here’s how to write better meta descriptions.