Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
Topic: Generative AI
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
7 technical SEO checks for vibe-coded websites
A website can look finished while hiding problems that affect search visibility. Here's what to check before launch and after major updates.
Is AI search ghosting your brand? Here’s how to fight back
Your content could power AI answers without brand mentions. Here's how to spot ghost citations and prioritize fixes to improve visibility.
Google expands ads in AI Mode to 10 new markets, with UK and Brazil next
Google expands AI Mode ads to 10 new countries and introduces multiturn ads in the US, with more markets coming soon.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
Google has updated its document on how to block Google Search
Google said the document now includes existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
3 ways to spend Q4 budget on AI search (and prove it worked by February)
Stop funding campaigns that disappear when spending ends. Build lasting capabilities, measure gains, and enter 2027 with results to show.
Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
Is real-time marketing finally real?
Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold back.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
Why gated content is the enemy of AI search
Gating your best content can cost you AI visibility. Here's what to keep accessible without sacrificing lead generation.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
Your boss is nervous about AI, too
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
What Google AI Mode follow-up questions reveal about your content
Generic service pages give AI little to work with. Here's how to uncover the facts, insights, and expertise that set your local content apart.
Google Ads lets advertisers preview AI Max-generated ad copy before opting in
Google Ads now lets advertisers preview up to 10 AI-generated headlines and descriptions before enabling AI Max text customization.
Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Stop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Google Ads adds AI-powered campaign localization for international expansion
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international markets
ChatGPT adds virtual try-on for clothes and accessories
Shoppers can now visualize clothing and accessories on themselves and save products for later without leaving ChatGPT
Google says main content is critical and describes how search quality raters evaluate it
Google has updated the creating helpful, reliable, people-first content help document with more information.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
Google Search now says it’s critical to manually factcheck and review all AI-generated content for accuracy and trustworthiness
Google has updated its AI-generated content guidelines for Google Search.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
What you lose when AI starts handling your conversations and decisions
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Google Search Console performance reports gets multimodal filter
This lets you see if people are finding your content using Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.
How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
Rank Math AI unifies SEO tools, adds Gemini visibility tracking
The update combines Content AI, AI Link Genius, and AI Visibility, with Rank Math now tracking brand mentions across Gemini and ChatGPT.
Visual content and SEO: How to use images and videos in 2027
Make your images easier for AI to interpret, connect to the right entities, and use in search with these five optimization essentials.
Google AI Mode cuts clicks and user satisfaction: Study
A 1,100-person experiment found fewer publisher visits, lower trust and satisfaction, and greater use of rival search engines.
Managing the AI mandate upward
AI automation costs more than tokens. Learn how to track team hours, cap experiments, and make the tradeoffs visible.