Google organic click share reaches 15-month high: Report
More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued to grow.
Topic: Semrush
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
5 signals you need for better Google Ads forecasts in 2027
Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic acquisition costs.
Is AI search ghosting your brand? Here’s how to fight back
Your content could power AI answers without brand mentions. Here's how to spot ghost citations and prioritize fixes to improve visibility.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
How to write an article people want to read (in 7 steps)
Learn how to write high-impact articles in 7 steps - from topic selection to SEO optimization - that engage readers and drive results.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
Redirects 101: A beginner’s guide to setup and best practices
Learn everything about redirects in this guide: what they are, how to use them, and best practices for implementation.
Squeeze page: Step-by-step tutorial (+ Eemplate)
A complete guide to creating a squeeze page that converts. Includes lots of real life case studies and examples.
Affiliate marketing: Tips, tricks, and best practices for 2026
Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
33 top digital marketing tools for every budget
We share 33 effective digital marketing tools for every budget. We've grouped tools by the strategies, channels, and purposes they serve.
How much does Google Ads cost? (2026 data + insights)
Compare CPCs across 10 industries, pick a starter budget, and use our checklist to lower spend and improve ROI.
How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
Six-step essential guide to choosing keywords
How do you choose the best keyword for SEO? This step-by-step guide has you covered.
What is agentic search? (And why SEOs need to pay attention)
Most SEOs are already thinking about AI search. Agentic is where it's going. Here's the framework, what changes, and six things to do now.
Content pruning case study: Cutting 33% of pages that drove just 3% of clicks
Organic traffic climbed after the cleanup, but the data told a more complicated story. Here's what actually drove growth and what went wrong.
Six steps to win at real estate SEO
Master real estate SEO to attract qualified buyers and sellers directly to your business, outrank listing sites, and dominate local SERPs.
How to launch an awesome SEO campaign
How to start an SEO campaign from scratch. Includes LOTS of real life examples and case studies.
How to conduct an AI + SEO competitor analysis in 2026
Competitor analysis is an essential part of SEO. This guide will explain why you need to analyze your competition and how to do it.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
Five great local SEO tools to maximize your visibility in 2026
Discover the five best local SEO tools. We review them in detail so you can choose the one that fits your business needs.
How to do realistic SEO forecasting step-by-step (+ template)
Forecast your SEO traffic like a pro. This guide shows you how to model growth, predict ROI, and get buy-in. FREE templates included.
Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
How to develop your brand’s tone of voice (Examples + template)
Learn how to craft and use your brand's tone of voice to resonate with your audience and differentiate your business.
10 ways to create helpful content + examples and checklist
Use these 10 proven strategies to create helpful content that meets Google’s standards and earns lasting traffic.
LinkedIn SEO tips: Optimize your profile and content
Unlock the secrets of LinkedIn SEO! Learn how to optimize your profile & content to boost your professional visibility.
How to do SEO for contractors (Five steps + examples)
Learn how contractors can attract more local leads with proven SEO strategies. Step-by-step guide to improve your online visibility and grow your business.
How to write a blog post: The definitive guide
A step-by-step guide to writing a blog post that people read and share.
TikTok SEO: How to optimize for search and the For You Page
Let's take a look at TikTok SEO, and how you can apply classic search engine optimization tactics to rank higher in TikTok search results and on Google.