Context engineering: How to prevent AI workflows from degrading
AI output can worsen even when your prompt stays the same. Learn what causes context rot and how to keep your workflows accurate and useful.
Topic: Semrush
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
How to do a website audit in five steps (+ Checklist)
Boost your site’s SEO and conversions with this website audit guide. Find hidden issues and get a free checklist to improve performance.
Top five YouTube keyword tools (Field-tested for growth)
Unlock YouTube growth with smart keyword research. Optimize your video titles, descriptions, and tags using top tools to boost engagement.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
Information gain: How top content leaders win at SEO
Dive into my analysis of information gain in SEO, featuring interviews with content leaders who drive millions in organic traffic monthly.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
YouTube keyword research: Boost your video visibility
A comprehensive guide to finding keywords for your YouTube videos. Includes pro tips and advanced strategies.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
VidIQ: The ultimate guide
This is a complete guide to using the YouTube SEO tool VidIQ.
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
25 best blog niche ideas (Data study)
We analyzed 100 niches using real data to reveal the top 25 blog ideas – ranked by growth, competition, and monetization potential.
Perplexity AI user and revenue statistics
Perplexity is one of the fastest-growing AI search engines. We break down the latest Perplexity stats, including growth, revenue, and more.
Fractional SEO leadership: The case for strategic ownership
Need senior SEO expertise without a full-time hire? Fractional leadership provides strategic direction and ownership.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.
Generative engine optimization (GEO): How to win AI mentions
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
H1 tag best practices: Definition, strategy, and examples
Try these H1 best practices to maximize your website's SEO effectiveness. Learn practical tips, get inspiration, and see compelling examples.
SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
Blogger outreach: The definitive guide
New to blogger outreach? Here's a step-by-step guide guide on how to cold pitch content they actually want to publish.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
BuzzSumo: The definitive guide
A complete guide to the popular content marketing tool, BuzzSumo. Includes a detailed tutorial and lots of "pro tips".
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Keyword seed selection for international SEO
International keyword research can make a market look empty when the seed misses local terms. Here’s how to find better entry points.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)