• http://www.planetc1.com/ chiropractic

    Wow, “97% of companies responding to the survey said they advertise on Google” has me wondering what the 3% do. Is PPC a strategy for that many companies or SEOs working on behalf of those companies?

  • http://www.michael-martinez.com/ Michael Martinez

    The survey results are biased toward the activities of those people who are most likely to participate in a SEMPO survey (I was one of the people who participated). That is, it’s not really truly representative of the market — just of the market segment that is “aware” enough to be participating in the SEO community.