• http://thesocialrobot.com Kelsey Childress

    This is a great comparison. Toyota certainly has their hands full, and heading off crises before they occur would have really helped them. I try to monitor my client’s PPC campaigns regularly to make sure we don’t make the same mistake!

  • http://webliquidgroup webliquidgroup

    Very interesting use of Toyota’s misfortunes, to illustrate best practices in PPC management! What’s even better is that the case study needn’t end there… there are a lot of lessons to be learned about how to expand accounts to reach into new territory — and in the case of the Toyota recall, do so with lesser competition and a very qualified audience. This was the focal point of Web Liquid’s 2010 Customer Complaint Index, released right around the time of the Toyota debacle. Believe it or not, it’s a different auto brand which is still hurting the most…