Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Topic: Toyota
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Not just for auto anymore: Google tests giant image search ads in new verticals.
The ads feature a carousel of images.
When your ad testing strategy is just plain wrong
Rigorously testing your ads is a good thing... unless you're testing the wrong things and tweaking your campaigns based on flawed conclusions.
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
Google launches its giant mobile search ads for automakers in the US
Ads for nearby dealers are also now available in mobile search in the US.
SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Time Is The State Of The Union? White House Uses SEO To Spread The Word President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. […]
SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. […]
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence […]
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top spot with the […]
5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics […]
Google Debuts +Post Ads: Lets Brands Turn Google+ Content Into Ads On GDN
Google has introduced its first monetization effort for its social networking platform, Google+. Rather than running ads directly within the platform, Google has announced a new ad unit called +Post ads, which allow brands to turn their Google+ content into expandable display ads. Those ads can then run across the Google Display Network. Brands can […]
Goodbye Google+ People & Pages, Hello Knowledge Graph Box
Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone. In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query. In making the changes to this prime real estate on a search results […]
“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]
Google “Search Plus” Impact on Local: Limited So Far
Amid all the controversy that has erupted over Google’s new search personalization (Search Plus Your World), I’ve been doing local searches to see what if any impact it’s having on that arena. So far, in my unscientific query survey, the impact seems to be minor. Below are some examples where I toggle between personalized and […]
Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy
The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought. Here’s a closer look at the changes, including how […]
Yelping In The Beemer: Review Site Inks Deal With BMW
Yelp is now established and mainstream enough to be included in BMW’s Online/in-car content. Yelp reviews and related content will shortly be available to BMW owners “who subscribe to the optional BMW Assist Convenience Plan and have a navigation-equipped vehicle capable of receiving the BMW Online service.” This means select BMW vehicles (see below for […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
A Look At Google+ Direct Connect For Google+ Pages
Along with the big announcement of Google+ pages yesterday, a search-specific feature called “Google+ Direct Connect” was also announced. The Google+ Direct Connect functionality will help to give Google+ pages more visibility in the search engine results pages when custom operators are used. What Exactly Is Direct Connect? Last month, Google retired the “+” operator, most likely in anticipation of […]
Google+ Pages Now Open For Businesses, Brands, Places & More
Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many businesses and brands made […]
SearchCap: The Day In Search, August 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 12 Sitelink Experiment Returns Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. […]
Google’s Self-Driving Car, Manually Driven, In Fender-Bender Near Company HQ
That image appears to be the first crash involving one of Google’s self-driving cars. (The one on the right with the gear on top.) According to Jalopnik, it happened earlier this week near Google’s headquarters in Mountain View, Calif. Jalopnik speculates that Google’s Toyota Prius rear-ended another Prius. A Google spokesperson told Business Insider that […]
Google, MSFT, Yahoo In Talks To Buy Hulu: Report
Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in “confidential” discussions about buying the popular video service. YouTube remains the dominant video site online, but it’s built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major […]
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”
Among major brands, those in the automobile, finance, and food service industries attracted the most complaint-related searches in 2010. That’s according to a new study from the marketing agency Web Liquid Group. The 2011 Customer Complaint Index measures search activity in the Google Keyword Research Tool involving complaints (i.e., broad match results for “(brand name) […]
Yahoo Beats Expectations with Weak $1.5B Revenues, But Display Up 17 Percent
Yahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs. the previous quarter but down compared to the same period a year ago. CEO Carol Bartz called them “encouraging.” Gross revenues were $1.53 billion, down 12 percent from 2009. Search revenues were down; though in a surprise bright spot for Yahoo display ad […]
SearchCap: The Day In Search, January 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Extreme Email Experiment: How Much Is Too Much? With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email campaigns. Based on the results […]
Bing Scores First In-Car Search Deal With Toyota
Bing has landed its first deal to provide in-car search capabilities with today’s announcement of Toyota Entune at the Consumer Electronics Show in Las Vegas. Entune is Toyota’s new navigation system, a combination in-car hardware and mobile phone application that will be available in select Toyota vehicles later this year. Entune features Bing for Mobile […]
Bing, Now With Extra Facebook: See What Your Friends Like & People Search Results
At long last, Facebook’s social data is coming to search in a big way. Bing is now making use of it to show new “Liked By Your Friends” matches and Facebook-powered people search results. The move offers a huge amount of promise, and perhaps gives Bing a edge that Google can’t quickly replicate. But at […]
Live From Today’s Bing/Facebook Announcement
We’re here at Microsoft’s Mountain View campus, waiting for news from Bing and Facebook. I’m liveblogging the event; Greg Sterling is sitting next to me ready to provide the color commentary, and Danny Sullivan has written an in-depth analysis of the new features that we’ll link over to as soon as the embargo lifts in […]
Making Sense of Facebook Places
One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and […]
Making Sense Of Buzz
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
Magnetic Brings Search Re-Targeting To The Masses
Yahoo was the first of the major search engines to use search query data to inform and influence subsequent display ad serving. However, as Magnetic CEO Josh Shatkin-Margolis pointed out to me, that only works within the Yahoo network, not across the broader internet. He would know, having worked as a Director of Engineering at […]
SearchCap: The Day In Search, February 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Building Instant Translator Companion Google leaps language barrier with translator phone from The Times Online reports Google is working on a new tool that would bring instant translation to people. […]