Google Ads adds video impressions and funnel reporting to Overview page
Google Ads adds video impressions to conversion paths and new funnel-stage reporting for deeper campaign insights.
Topic: Performance-based advertising
Google opens Conversion Lift to Search and Performance Max
Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search and PMax campaigns.
Report: ChatGPT Ads are growing fast, but advertisers are still figuring them out
New research reveals how early advertisers are approaching creative, landing pages and campaign strategy
PPC monitoring: What to check between audits
Catch PPC account changes, budget problems, and unusual performance between audits — without turning every fluctuation into an alert.
Pinterest turns visual search into a new ad opportunity
Pinterest's new format helps brands bid for prominent placements in Pinterest Search Results and Pin closeups.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
The power of connected customer history
Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
12 things Reddit needs to make its ad platform more competitive
Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
How AI visibility adds context to PPC performance
Traditional PPC metrics show what happened. Grounding queries, citations, and share of authority help explain why.
Ana Kostic shared why “best practice” cost her client 40% of revenue.
Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
ChatGPT Ads adds conversion bidding, geo exclusions and bulk campaign tools
ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
Google Ads Editor 2.13 brings AI Max support to Shopping campaigns
The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
Your ad platforms may be reaching fewer customers than you think
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Human vs. machine: What happens when groas runs your Google Ads
One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.
The future of performance marketing isn’t more vendors. It’s making your stack work harder.
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
Google expands Smart Bidding Exploration, adds Promotion Mode
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
Why high-ROAS campaigns don’t always deserve more budget
More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
OpenAI confirms conversion-focused ads are coming to ChatGPT
The latest OpenAI rollout brings ROI-focused campaign optimization and conversion tracking directly into ChatGPT ads.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Marketing is entering its ‘air traffic control’ era
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Why PPC AI agents fail without business data
Without CRM, margin, and operational context, PPC agents risk improving platform metrics while hurting business performance.
Veronika Höller talks on a perfectly set-up but poor performing campaign
A “perfect” PPC account delivered zero revenue—until one critical mistake revealed what was really going wrong.
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.