• http://www.rimmkaufman.com George Michie

    Ciaran, I enjoy your posts, always. I don’t think there will be a separate QS signal for +1 data — it’s already impacting QS through CTR improvements, so they wouldn’t want to bake it in twice. The larger problem mechanically is +1-ing an ad before you get to the page, though that will likely evolve into tracking the on-page +1s after the fact.

    Where Wave was a strange tangential attack on email, solving a problem that didn’t exist, the social signals in search advertising are going to be core to Google’s future. I don’t see this going away, I think they’re really going to put muscle behind it. There, I said it, folks can laugh at me a year from now :-)

  • http://rasculous.com D.K.

    Really interesting article. Let’s hope Larry Page can make Google social where all other have failed!

  • http://www.mindshareworld.com Ciarán Norris

    George – they’re definitely putting muscle behind it, the question is whether that will be enough.

    As for QS – I can see your point, but think there might be an argument to bake it in separately, though how exactly they do that, I’m not sure.