Ciarán Norris

Ciarán Norris is the Head of Digital for Mindshare Ireland, as well as holding a global role for the media agency as Director, Emerging Media. At Mindshare he works with both local & multinational clients, helping them to integrate on & offline, and to utilise search, social, mobile & video in their broader marketing mix.

Social

The Filter Bubble Within Social Media

During the 2010 U.K. general elections, I, like thousands of others, was glued to my various screens as I kept up to date with one of the closest...

Social

The (Social) Medium Is Not The Message

Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that...

Social

5 Truly Creative Uses Of Social Media

The biggest news in the world of social media over the last few weeks has been the IPO of LinkedIn, the upcoming Groupon IPO, and the slew of...

Social

Social Profiles: It’s Quality, Not Quantity

A couple of weeks ago, I spoke at the excellent SMX Sydney conference. As usual, it was a great show with any number of fantastic speakers. Before...

Social

With +1, Advertising Is Getting Social

Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the...

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The 4 A’s Of Social Marketing Success

Every month, I get a reminder email from the team at Search Engine Land to tell me that my post is due. Most months I already have a clear idea of...

Social

5 Social Marketing Predictions For 2011

Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal...

Social

Is Unsocial The Future Of Social Search?

Earlier this month Microsoft and Facebook announced a new partnership that essentially makes Bing a social search engine. Danny Sullivan has written...

Social

Twitter Attempts To Turn Back The App Tide

Twitter’s recent interface update is probably the single biggest change to the site since its launch. By expanding its columns to see...

Social

Making Sense Of Buzz

There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously...

Social

Will Brands Like Facebook’s New System?

At its recent F8 developer conference, Facebook announced a raft of new developments which have been causing ripples in the worlds of technology and...

Social

There’s No Right Way To Blog

Until very recently, research company Forrester had been one of the poster-children of people wishing to show how companies have grown their business...