The Filter Bubble Within Social Media
During the 2010 U.K. general elections, I, like thousands of others, was glued to my various screens as I kept up to date with one of the closest...
Ciarán Norris is the Head of Digital for Mindshare Ireland, as well as holding a global role for the media agency as Director, Emerging Media. At Mindshare he works with both local & multinational clients, helping them to integrate on & offline, and to utilise search, social, mobile & video in their broader marketing mix.
During the 2010 U.K. general elections, I, like thousands of others, was glued to my various screens as I kept up to date with one of the closest...
Last week’s F8 conference was full of news about where Facebook is heading, and how it intends to get there. It highlighted, for anyone who...
Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that...
If there’s one thing that the social media sector has in spades, it’s statistics. We’ve all seen the videos, most, it seems, with a...
Is there anything else that this week’s column could have been about? After months & months of rumours, leaks, presentations and...
The biggest news in the world of social media over the last few weeks has been the IPO of LinkedIn, the upcoming Groupon IPO, and the slew of...
A couple of weeks ago, I spoke at the excellent SMX Sydney conference. As usual, it was a great show with any number of fantastic speakers. Before...
Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the...
Every month, I get a reminder email from the team at Search Engine Land to tell me that my post is due. Most months I already have a clear idea of...
One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months...
In my last post, I suggested that Groupon would be 2011’s Twitter, by which I meant that it would start attracting more and more media...
Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal...
Earlier this month Microsoft and Facebook announced a new partnership that essentially makes Bing a social search engine. Danny Sullivan has written...
Twitter’s recent interface update is probably the single biggest change to the site since its launch. By expanding its columns to see...
Dear Facebook, A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that...
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously...
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no...
At its recent F8 developer conference, Facebook announced a raft of new developments which have been causing ripples in the worlds of technology and...
Having spent 2009 being beaten in the hype stakes by Twitter, Facebook has started off 2010 with the last laugh. While Twitter’s growth is...
Until very recently, research company Forrester had been one of the poster-children of people wishing to show how companies have grown their business...