The Filter Bubble Within Social Media
During the 2010 U.K. general elections, I, like thousands of others, was glued to my various screens as I kept up to date with one of the closest...
Ciarán Norris
Ciarán Norris is the Head of Digital for Mindshare Ireland, as well as holding a global role for the media agency as Director, Emerging Media. At Mindshare he works with both local & multinational clients, helping them to integrate on & offline, and to utilise search, social, mobile & video in their broader marketing mix.
Why Facebook’s Timeline Might Be Bad News For Brands
Last week’s F8 conference was full of news about where Facebook is heading, and how it intends to get there. It highlighted, for anyone who...
The (Social) Medium Is Not The Message
Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that...
Why Interaction Is Not The Same As Engagement
If there’s one thing that the social media sector has in spades, it’s statistics. We’ve all seen the videos, most, it seems, with a...
What Does Google+ Add To The Social Graph?
Is there anything else that this week’s column could have been about? After months & months of rumours, leaks, presentations and...
5 Truly Creative Uses Of Social Media
The biggest news in the world of social media over the last few weeks has been the IPO of LinkedIn, the upcoming Groupon IPO, and the slew of...
Social Profiles: It’s Quality, Not Quantity
A couple of weeks ago, I spoke at the excellent SMX Sydney conference. As usual, it was a great show with any number of fantastic speakers. Before...
With +1, Advertising Is Getting Social
Anyone willing to bet on Google’s attempts to get social would have to have deep pockets and a short memory. For years, Google crowed about the...
The 4 A’s Of Social Marketing Success
Every month, I get a reminder email from the team at Search Engine Land to tell me that my post is due. Most months I already have a clear idea of...
After Places & Deals, What Is Next For Facebook?
One of the disadvantages of being a digital marketer outside of the US, as I’ve said before, is that so many great new innovations take months...
5 Questions To Ask Before Jumping Into Quora
In my last post, I suggested that Groupon would be 2011’s Twitter, by which I meant that it would start attracting more and more media...
5 Social Marketing Predictions For 2011
Another year is almost over. The Christmas Number 1 song has been decided (in the UK at least); the web has proved that even after a brutal...
Is Unsocial The Future Of Social Search?
Earlier this month Microsoft and Facebook announced a new partnership that essentially makes Bing a social search engine. Danny Sullivan has written...
Twitter Attempts To Turn Back The App Tide
Twitter’s recent interface update is probably the single biggest change to the site since its launch. By expanding its columns to see...
A Letter To Facebook From The Rest Of The World
Dear Facebook, A couple of weeks ago you launched your new location service, Places. We all think it’s great and are really excited that...
Making Sense Of Buzz
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously...
7 Things I Never Want To Read In Social Media Lists Again
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no...
Will Brands Like Facebook’s New System?
At its recent F8 developer conference, Facebook announced a raft of new developments which have been causing ripples in the worlds of technology and...
Going Glocal: Managing A Brand’s Global Social Profiles On Facebook
Having spent 2009 being beaten in the hype stakes by Twitter, Facebook has started off 2010 with the last laugh. While Twitter’s growth is...
There’s No Right Way To Blog
Until very recently, research company Forrester had been one of the poster-children of people wishing to show how companies have grown their business...