Internet Ads Grow; Google Sees Slight Decline
IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion. Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage […]
Barry Schwartz on February 12, 2008 at 8:47 am | Reading time: 1 minute
IDC reports that overall Internet advertising has grown 27% year over year to $25.5 billion in 2007. The fourth quarter of 2007 grew about 28% over the fourth quarter in 2006 to $7.3 billion.
Google saw a dip in its share of the US market for the first time in two years, dropping 0.5 percentage points to 23.7% in the fourth quarter compared to the third quarter of 2007.
Despite the dip in share, Google’s estimated income for internet ad sales grew by 40% in the fourth quarter of 2007, though “its year-on-year growth rate in the quarter before had been 50%,” said IDC.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.