SearchCap: Baidu AMP, paid search bids & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Maps ad traffic steadily growing
  Mar 30, 2017 by Andy Taylor

  Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device.

• Baidu becomes Google’s biggest ally in mobile page speed
  Mar 30, 2017 by Hermes Ma

  Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.

• How to decide ‘Should I bid?’
  Mar 30, 2017 by Kevin Lee

  Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work.

• How’s your customer data? Learn how to keep it fresh and accurate
  Mar 30, 2017 by Digital Marketing Depot

  Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google is set to expand its store visits program to thousands more advertisers
• A/B testing solution Google Optimize is out of beta and free for everyone
• Why Google’s SEO advice is NOT (always) in your best interest
• Twitter drops usernames from replies, giving full 140 characters to respond
• 10 tips to make the most of live video
• The art of social media minimalism
• Absolutdata launches an AI-based decision-making platform
• Signal expands its identity solution beyond a brand’s own properties
• The hype and reality of artificial intelligence [Podcast]
• Report: Best practices for email marketing in e-commerce
• After ad boycotts, Google promises new reporting & review processes for upset advertisers

Search News From Around The Web:

Industry

• An Open Letter To The SEO Industry, polemicdigital.com

Local & Maps

• Book fitness classes anywhere in the U.S. on Google, blog.google
• Google Earth 3D imagery progress, Google Earth Blog
• Google Local 3 Pack Drops City Names For Local Results, Search Engine Roundtable

Searching

• Bing Launches an iMessage Extension, Bing Search Blog
• Google Testing Breadcrumb URLs Above Titles on Mobile Search Results, The SEM Post
• GoTo.com – The Original PPC Search Engine Launches New, Organic Web Search, WebRanking

SEO

• 6 SEO Friendly Tips to Improve Site Speed on WordPress Blogs, Copyblogger
• How Google May Rank Websites Based Upon Their Databases Answering Queries, SEO By The Sea
• 3 Tools To Monitor Site Changes, Search Engine People
• Chat Boxes That Take Up Full Screen Are Considered Google Intrusive Mobile Interstitials, Search Engine Roundtable
• How to Increase SEO Traffic by Updating & Thickening Old Blog Posts, Search Engine Journal
• How To Properly Set Up Pagination With Sorting Parameters Using Rel Next/Prev And Rel Canonical [SEO Tutorial], gsqi.com

SEM / Paid Search

• 3 Ways To Combat Even Less Exact Match, PPC Hero
• What Google’s Dynamic Search Ads Changes Mean for Your PPC, Metric Theory

Search Marketing

• Google Makes Move To Invalidate Symantec SSL Certificates, digitaleer.com
• Updates to the Google Safe Browsing’s Site Status Tool, Official Google Webmaster Central Blog