Google AdWords Now Showing Related Ads?

Google seems to be testing “related” AdWords ads on the right hand bottom panel of their search results. James Carswell noticed this and posted a screen shot of the related AdWords ads. I personally do not ever remember seeing such a test. Here is a sample of his screen capture: I have seen something similar […]

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Google seems to be testing “related” AdWords ads on the right hand bottom panel of their search results.

James Carswell noticed this and posted a screen shot of the related AdWords ads. I personally do not ever remember seeing such a test. Here is a sample of his screen capture:

google related adwords

I have seen something similar where Google placed related commercial results in place of the Google AdWords ads, but not showing related ads for related keywords in this area.

Postscript: A Google spokesperson sent me confirmation about this test:

We’re always experimenting with new features and tools to help users find information online. We’re currently testing a feature on English language versions of the Google search results page in which additional advertisements for related queries or refinements of the user’s original query may appear. This beta experiment provides users with a diverse set of relevant ads, and offers advertisers with relevant broad match keywords another opportunity to reach their target audience.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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