Anna Crowe

Join us for Advanced SEO training with Anna Crowe to learn sophisticated tactics to optimize any brand and claim your spot on page one.

Online October 7, 2026 | 11:00am - 3:30pm ET | $299

Search Didn’t Die. It Scattered. Google still matters. It just stopped being the only room where discovery happens. You'll learn what is still driving results in 2026, what has changed, and what is hype. We’ll look at how search behavior is spreading across AI Overviews, ChatGPT, YouTube, Reddit, reviews, social platforms, and beyond, and how to decide which channels actually deserve your attention. We’ll also tackle the over-optimization trap: rebuilding your entire strategy around LLMs while neglecting the technical, content, and authority signals still paying the bills.

Next, we’ll look at declining traffic without immediately blaming AI. You’ll learn how to separate algorithmic losses, zero-click behavior, seasonality, tracking gaps, demand shifts, and problems inside your own funnel. Because “search changed” is true.

Walk away with:

• Search Everywhere Prioritization Map
• Update Impact Diagnostic
• Channel Opportunity Scorecard

Getting Chosen. Ranking gets you into the room. Being understood gets you into the answer. You'll learn how search and AI systems move beyond isolated keywords to interpret entities, attributes, relationships, and the wider set of questions surrounding a topic. We’ll crack open query fan-out: how one customer question can trigger a much larger research journey, and how to cover that journey without producing 40 nearly identical pages and calling it strategy.

Next, we’ll get into the technical plumbing. You’ll learn how crawling, rendering, indexing, internal linking, schema, structured information, and consistent facts determine whether your content can be found, extracted, and trusted in the first place.

Finally, we’ll show how to write for humans and machines sharing the same page. Clear answer up top. Evidence and persuasion underneath. No robot voice required.

Walk away with:

• Query Fan-Out Map
• Entity and Attribute Brief
• Human + Machine Page Audit
• Schema and Retrieval Checklist

Rank Nowhere. Get Recommended Everywhere. Your website says you are excellent. The rest of the internet gets a vote. You'll learn how authority is built across links, brand mentions, digital PR, YouTube, reviews, Reddit, expert commentary, and the third-party sources search and AI systems use to corroborate what you say. We’ll map your buyers’ real prompts, test where your brand appears, and build a repeatable way to track whether you are mentioned, cited, recommended, or ignored.

Then, we’ll deal with what happens next. AI agents are not replacing the customer. They are increasingly doing the homework: browsing, comparing, checking policies, narrowing the options, and helping people decide what to buy, book, trust, or skip. You’ll learn what your site needs to support that journey without forcing humans or machines to guess. We’ll also untangle the llms.txt and markdown debate: what Google Search says, what agent developers may use, and what is still more of an experiment than a requirement.

Finally, we’ll tackle the measurement problem. You may earn more visibility and fewer clicks. A citation may influence demand without creating a session. Paid search may collect credit for the interest organic already created. Your dashboard may look worse while the business is doing just fine. You’ll learn how to connect authority, AI visibility, branded demand, assisted conversions, agent readiness, and revenue into a story leadership can actually use. Because getting recommended is useful. Proving it mattered keeps the budget alive.

Walk away with:

• Prompt Universe Template
• Authority and Citation Map
• AI Visibility Tracker
• Human + Agent Readiness Checklist
• Executive Measurement Framework

This is for...

• The in-house SEO who are watching traffic slide while the business remains status quo... and being asked to explain why.
• The marketer whose five-year playbook stopped working the day AI started answering the questions.
• The search pro, tired of "AI search" talks that describe the problem and never hand you the fix.

If you're past the basics, this is your workshop. You'll leave knowing how to get picked by the agents now doing the shopping, earn recommendations across ChatGPT, Perplexity, and Gemini, and diagnose and climb back from the updates torching everyone else.

And you won't leave empty-handed. Every segment gives you plug-and-play templates, Claude skills, and custom GPTs built for your brand. No 80-module slog.

To get the most out of this workshop, please bring the following:

• Access to GSC and GA4 (or exports), plus one priority URL, and your traffic history going back to January 2026.
• One priority URL, your top buyer questions, and access to your CMS or schema setup.
• Your top 20 buyer questions or prompts, your three closest competitors, and one priority conversion page.

Here’s a look at what you’ll cover when. If you can't attend live, on-demand access is included for free. (Exact times are subject to change.)

Attended this Master Class in the past? The curriculum has been substantially updated!

11:00am - 12:30pm ET | Search Didn’t Die. It Scattered.

What still earns attention, what’s lost its grip, and where discovery happens now.

12:30pm - 12:45pm ET | Break

12:45pm - 2:15pm ET | Get Chosen.

How to make your content easy to find, hard to misread, and worth pulling into the answer.

2:15pm - 2:30pm ET | Break

2:30pm-3:30pm ET | Rank Nowhere. Get Recommended Everywhere.

How to earn the mention, survive the handoff to AI, and prove the recommendation paid off.

Click on a Master Class to learn more! Buy multiple Master Classes for the ultimate training experience and unlock 15% off registration.