Frequently asked questions
Below, you'll find answers to commonly asked questions about SMX Master Classes. Have any additional questions? Email us at [email protected] and we'll respond as soon as possible.
(Still need to register? Get started here!)
The SMX Master Classes are a series of online courses taught by experts in the search marketing industry. They are all intended for marketers with some degree (1-2 years) of professional experience. Each Master Class is a two-part experience split across two days of training — each feature ample Q&A opportunities with your instructors.
We are offering 7 different classes in March 2025. Please note: For the first time, each Master Class takes place on a different day. Click on a topic below to learn more and secure your seat today!
- Essential SEO with Bruce Clay – March 3-4
- Google Ads Beyond Search with Jyll Saskin Gales – March 5-6 – NEW!
- Generative Engine Optimization with Julia McCoy – March 10-11 – NEW!
- Google Analytics 4 & Reporting with Colleen Harris – March 12-13
- Technical SEO with John McAlpin – March 17-18 – NEW!
- Advanced SEO with Anna Crowe – March 19-20 – NEW!
- Advanced Google Ads with Brad Geddes – March 26-27
This lineup features four ALL-NEW classes, including:
- Essential SEO with Bruce Clay – March 3-4
- Google Ads Beyond Search with Jyll Saskin Gales – March 5-6 – NEW!
- Generative Engine Optimization with Julia McCoy – March 10-11 – NEW!
- Google Analytics 4 & Reporting with Colleen Harris – March 12-13
- Technical SEO with John McAlpin – March 17-18 – NEW!
- Advanced SEO with Anna Crowe – March 19-20 – NEW!
- Advanced Google Ads with Brad Geddes – March 26-27
The Essential SEO, GA4, and Advanced Google Ads Master Classes have been updated somewhat for 2025 but not extensively. Bear that in mind when choosing which Master Classes to purchase. As always, you can visit each Master Class’s landing page to learn more.
SMX Master Classes are two-day programs that will air live online throughout March 2025. All classes start promptly at 12:00pm ET each day. They have varying end times, but no class will go beyond ~4:00pm ET.
For the first time, each Master Class takes place on a different day.
- Essential SEO with Bruce Clay – March 3-4
- Google Ads Beyond Search with Jyll Saskin Gales – March 5-6 – NEW!
- Generative Engine Optimization with Julia McCoy – March 10-11 – NEW!
- Google Analytics 4 & Reporting with Colleen Harris – March 12-13
- Technical SEO with John McAlpin – March 17-18 – NEW!
- Advanced SEO with Anna Crowe – March 19-20 – NEW!
- Advanced Google Ads with Brad Geddes – March 26-27
Yes! All Master Classes will be recorded in their entirety and available for on-demand replay so you can watch and rewatch for deeper learning — and catch up with anything you miss.
Master Class recordings will be available for replay for 120 days after their live debut. Please visit each Master Class’s landing page to learn more.
No — the $249 Master Class pass gets you access to ONE Master Class. However, you can purchase multiple Master Classes and we encourage you to do so! You’ll unlock 15% off total registration when you buy more than one, and enjoy a comprehensive cross-training experience to boot! (Details available during registration.)
Visit this link to log in: https://events.searchengineland.com/smx-master-classes-spring-2025/my-master-classes/.
Click here to access your My Master Classes page. (You will need to enter the email address and password you created during registration.) This page will feature the classes you have purchased and helpful tips and details for how you access your Master Class.
If you don’t remember your password, visit the Magic Link page to request a special login link.
Yes! Live Q&A is a huge part of the value of attending an SMX Master Class. Your instructor will explain how Q&A will work during their class — they may take questions throughout the day or carve out specific times for Q&A. Either way, you will post your questions in the Chat tab in your Master Class room, and your instructor will answer them from there.
In most cases, yes! Be sure to check out the Dig deeper tab to the right of the video window to download a PDF version of the presentation (if available) and any other valuable training resources your instructor may offer.
This maybe be due to your browser’s settings (many now have features that prevent audio from auto-playing). Hover over the video window to access and adjust the volume controls. If this does not work, please check the sound preferences on your computer, including the sound output settings.
You likely have two instances of the Master Class open in your browser. Close one to eliminate the echo.
While we do not currently offer this feature, if you’re using Chrome, you can enable their caption feature. Click here to learn more about setting this up for your browser.
Yes! Attending your Master Class unlocks a personalized certificate of completion and a nifty digital badge — perfect for sharing on social after the event. Your certificate will be available on your My Master Classes page after the event. Use your certificate to demonstrate your commitment to continued training, validate registration fees, and showcase your involvement with the search marketing community.
Certificates are issued based on live attendance. If you complete your training on-demand, email [email protected] to request your certificate.
Absolutely! We welcome you to register your entire team. Attending a group also unlocks exclusive discounts of up to 20% off total registration! Click here to learn more.
Follow this link to begin your registration: https://events.searchengineland.com/smx-master-classes-spring-2025/
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