Meet Your Master Class Instructors

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally.

Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University.

Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.

Learn more about Bruce's Essential SEO Master Class and secure your spot today.

Jyll Saskin Gales is a Google Ads coach, teacher and consultant. She advises everyone from startups and small business owners to marketing agencies and Fortune 100 companies, helping them get the most profitable return on investment from their marketing efforts.

Jyll currently teaches at Google for Startups, Camp Tech, Jelly Academy, boutique agencies, Fortune 100 companies and her own “Inside Google Ads” and “Google Ads for Beginners” courses. She hosts the Inside Google Ads podcast, and is TikTok’s resident @the_google_pro with 63,000 followers.

Jyll worked at Google for 6 years and has an MBA from Harvard Business School.

Learn more about Jyll's Google Ads Beyond Search Master Class and secure your spot today.

Will Scott is a digital marketing pioneer and recognized authority in SEO and AI-driven content strategies. Known for coining the phrase “barnacle SEO”, he has been a featured speaker at PubCon, SMX, and Local U, sharing insights on the evolving role of AI in search and content marketing.

As CEO & Co-founder of Search Influence, Will leads a team delivering AI-enhanced SEO and data-driven digital marketing solutions for industries ranging from higher education to healthcare and hospitality. A longtime AI advocate, he helps businesses integrate AI tools for content creation, automation, and smarter SEO strategies.

With a degree in Architecture from Tulane University, Will applies strategic problem-solving to online marketing, maximizing visibility and ROI in an AI-powered world.

Learn more about Will's Generative Engine Optimization Master Class and secure your spot today.

Colleen Harris is the Director of Insights for Dealeron and has more than 20 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”.

Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Speaking engagements include SMX, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit, Digital Dealer, Modern Retail Conference, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced.

Outside of Dealeron, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits.

Learn more about Colleen's Google Analytics 4 & Reporting Master Class and secure your spot today.

With over 10 years of SEO expertise and 20+ years in web development, John McAlpin brings a unique blend of skills to the world of advanced technical SEO.

John's proficiency in Python, coupled with his deep understanding of web technologies, enables him to solve complex technical challenges and create innovative solutions that drive results.

From optimizing schema markup to leveraging generative AI for advanced strategies, John combines his diverse experience to empower others in mastering technical SEO. A passionate educator and problem-solver, John is here to help you elevate your technical SEO to new heights.

Learn more about John's Technical SEO Master Class and secure your spot today.

Anna Crowe is the Director of SEO & Performance Marketing at Alludo, where she runs a portfolio of 50+ websites worldwide, generating over +$500 million in revenue. Anna also moonlights as an SEO Consultant for global brands like Marriott, Hilton, Brother, Bloomin Brands, and many more.

Anna has built brands from scratch to sell for over $1 billion, rebounded from manual actions, and scaled websites from 100,000 monthly visitors to over a million. With over 15 years of experience in SaaS and e-commerce, Anna has been named one of the top 20 SEO professionals to follow and earned a nomination for Conductor's Women in Search award. She can be found mic-dropping at SMX conferences.

Learn more about Anna's Advanced SEO Master Class and secure your spot today.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine.

Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.

Brad has worked with many of the world’s leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM.

Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure success for all parties involved.

Learn more about Brad's Advanced Google Ads Master Class and secure your spot today.